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Generating A World-Class Buinsess Model: A Workbook for Developing Your Concept By Brooke Envick, Ph.D.
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People do not buy products and services. They buy things that add value to their lives or solve problems for them. These are called value propositions. This workbook is centered on generating a... More > business model based on value propositions. Many entrepreneurs believe the first-step to launching a business is writing the business plan. A plan is a directive for executing something. You do not want to write that plan until you have a solid business model and business concept statement. This workbook focuses on the value propositions you offer by guiding you through several components, which include * Your products and/or services * You as the value provider * Your customers as value receivers * Your business name, logo, and mission stateme * Customer segments * Resources needed for your venture * Requirements to launch your venture * The business concept statement * The elevator pitch for your businesss concept< Less