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Stop Chasing Leads & Start Attracting Ideal Clients - The Right Marketing for Professionals By Larry Easto
eBook (ePub): $8.99
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In an ideal world, professionals would attract and serve the clients who respond best to their distinctive style of service. Ideal clients represent an elite group of individuals. They value the... More > way professionals help them. From a marketing perspective, this means that instead of trying to promote professional services to the entire world, it would be better to target that elite group of individuals who represent our ideal clients. Help them understand how you assist people just like them. Instead of promoting yourself and your services, tell them about common issues that affect people like them and how these issues have been and can be resolved. By presenting yourself as an expert in your field (you are, aren’t you?) you can also position yourself as the go-to person when these potentially ideal clients, or people they know, need the kind of help that you provide.< Less
From Good Professional Services to Memorable Experiences – Keep Your Clients Coming Back By Larry Easto
eBook (ePub): $5.99
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Satisfied clients are your most valuable marketing asset. They represent the major source of repeat and referral business, critical factors on your ongoing success. It's no secret that the best way... More > to please clients is to meet their needs and wants. And to satisfy them, exceed their expectations. Now you can satisfy your clients even more .. and generate even more new business. In fact, you can even delight your clients, helping them become enthusiastic boosters of you and your service. This Ebook that will help you learn how to delight your clients with memorable experiences and keep them happily coming back and referring others to you. It will help you learn what quality service is and why it is so critical to success. You will also learn to satisfy your clients with the kind of service that probably eludes most professionals. With your own brand of quality service, you will distinguish yourself from the competition, stand out from the crowd and generate more new business.< Less
Keeping Connections Strong - Keeping In Touch Enhances Relationships By Larry Easto
eBook (ePub): $2.99
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Keeping in touch effectively may be the most important marketing strategy that professionals will ever use. Keeping in touch is the practice of maintaining contact with those people with who you have... More > an existing relationship. Our clients, both past and present, represent the most obvious source of repeat business and the important source of referrals. Satisfied clients are usually happy to refer friends, family and others to professionals who serve them well. This Ebook that will help you learn what you need to know to keep in touch easily and effectively with the people who support you and your business. By keeping in touch with family, friends, clients and contacts you will generate more repeat and referral business, on an ongoing basis.< Less
Writing a Book Makes You an Expert In Your Field - Showcase Your Expertise & Attract More Clients By Larry Easto
eBook (ePub): $5.99
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If you have ever thought about writing a book, you are not alone. Many people would like to write a book—either from scratch or based on other work such blog posts, newsletters and other... More > written material. As a published author, you are recognized as an expert in your field. Both your personal profile and credibility are dramatically enhanced. Without a doubt, you have a very powerful advantage over unpublished competitors in your market. You are unique in your market. No one else has our unique combination of skills, experience and personality. Isn't it time that you used your distinctiveness as a platform to stand out from the crowd? And what better way of standing out from the crowd than as a published author? If you want to write a book but don't know how to go about it, help is now at hand. Writing a Book Makes You an Expert In Your Field is a new Ebook that will guide you through the process of writing, and yes, even publishing your own book.< Less
Digital Marketing for Professionals - 8 Steps to Success By Larry Easto
eBook (ePub): $8.99
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Successfully marketing professional services depends upon attracting new clients and generating repeat business from existing clients. Digital marketing enables us to establish and maintain both of... More > these connections, faster, easier and less expensively than ever before. This eBook outlines how digital marketing can be effectively applied to professional service marketing. Most information about digital marketing takes a ‘do-it-yourself’ approach. Technological gurus tell non-experts how to develop and implement their social media and/or digital marketing. This is like financial experts telling non-experts how to look after their bookkeeping. Few of us look after our own bookkeeping. We usually rely on others who have the skills to do this work. There is no reason that professionals can’t and shouldn’t take the same approach to digital marketing. This eBook will help readers learn what they need to know to add digital marketing strategies to their marketing plans.< Less
Your Personal Network Is Your Extended Support Team – You and Your Contacts Help Each Other Succeed By Larry Easto
eBook (ePub): $2.99
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So many factors contribute to successfully marketing professional services that it's virtually impossible for any one of us to achieve our goals alone. Fortunately, it is not necessary for you to do... More > all your marketing all on your own. By helping your network of contacts serve as your marketing support team, you can achieve better results from all of your marketing activities. And what's even better, this new Ebook will help you source the information and people you need to improve your marketing and generate more new business. Successfully marketing professional services requires a wide range of specific actions. In order to complete these activities effectively and efficiently, an equally broad range of skills and expereince is necessary. In developing your marketing team members, consider as broad a range of people as possible. Remember that to help you, your contacts need not be marketing experts, nor must they be knowledgeable about the professional service that you provide.< Less
Contacting Potentially Helpful Strangers – Making Mutually Beneficial Connections Without Spam By Larry Easto
eBook (ePub): $2.99
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Sooner or later, you will exhaust the number of potentially helpful people with whom you can connect through personal contact or referral. Eventually, you must initiate contact with... More > strangers--individuals whom neither you, nor your contacts, know personally. If your reason for wanting to connect with strangers is to get free help, you will probably be wasting your time. On the other hand, if the connection will benefit both you and the stranger, you will increase your chances of a successful connection. This Ebook that will help you learn to connect with strangers as easily as you do with your own network contacts. Even if you are uncomfortable connecting and interacting with strangers, this Ebook will help you overcome the obstacles that prevent you from connecting with potentially helpful people.< Less
How to Generate More Referrals - Implement a Referral System By Larry Easto
eBook (ePub): $2.99
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The best referrals come from people who know you. This Ebook will help you identify the three main sources of referrals. These are the people you know and who also know you. It's not enough to... More > know who to ask for referrals. It is also essential that we know how to ask for referrals. The key is to ask for referrals in such a way that we do not appear desperate, begging for new business. Instead of asking for referrals spontaneously and intermittently, make it an ongoing process as an essential element of what you do to grow your business. The Ebook outlines these elements as guidelines for creating your own referral system. It guides and supports you through a 21-day development and implementation process. The action plan will help you apply what you will have learned. You will maximize your learning and optimize your flow of referrals, sooner and easier. Unlike other online resources which add to the marketing information overload, it offers a small, focused chunks of help.< Less
Ignore the Myths - Professional Service Branding Helps You Succeed By Larry Easto
eBook (ePub): $5.99
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If like most professionals you want to generate more new business, the biggest challenge you face is distinguishing your services from those of your competitors. Realistically however, each of us... More > is unique. Notwithstanding any standardization of training or commonality of experience, no one serves clients the way you do. How could they? Your combination of personality, skills, training and experience is unique. No one can draw upon this individual combination of factors to serve clients exactly the same as you. You can, and indeed should, draw upon this distinctiveness to generate more new business. By branding your personal distinctness and how this helps you serve clients unlike any one else, you can and will generate more new business. Ignore the Myths – Professional Service Branding Helps You Succeed is a new Ebook that will help you successfully incorporate the principles of branding into your marketing.< Less
How to Successfully Market Professional Services - Your Way By Larry Easto
eBook (PDF): $19.95
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This an Ebook that will help you generate the new business that you want, need and deserve. It will help you learn what you need to know to generate more new business in as little time as possible.... More > Whether you are new to marketing professional services or an experienced marketer looking for even better results, the workbook can help you. In effect, a self-study program, the workbook allows you to choose what specifically you want to learn and when you want to learn it. You are free to proceed in your own space, pace and time-frame. Based on the actual marketing experience of successful professionals. Instead of hypothetical concepts, it outlines tried and true approaches to attracting more clients and generating more business. When you are ready, this workbook will help you generate the new business you need want and deserve. Instantly downloadable in PDF, you can buy the book now...and immediately start to create your own sustainable flow of new business.< Less