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How to Successfully Market Professional Services - Your Way By Larry Easto
eBook (PDF): $19.99
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This workbook to help you successfully market your services your way. You can work through the workbook on your own or use it as part of a group study program. By applying the workbook's... More > concepts you will learn how to market your services using your own strengths instead of following a standard one-size-fits-all approach. The best approach would be to scan the table of contents for topics that address current marketing challenges. Once you have identified what you need or want to know about improving your marketing, you can start working on the solution. By printing a copy of this workbook, you can work directly on individual exercises and keep copies for future reference. You are welcome to print as much as they want as often as you want. The workbook also contains links to additional resources that will help you successfully market your professional services— and do it your way.< Less
How to Generate More Referrals - Implement a Referral System By Larry Easto
eBook (ePub): $2.99
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This eBook is the first of two parts of a self-study program to help you generate more referrals. It will take less than 15 minutes to read this eBook. As a result of reading this eBook, you will... More > learn what you need to know to develop and implement a system that will help you continue to generate referrals on an ongoing basis. After you have read the eBook and learned what you need to know, the next stage is to apply what you know, in other words take action. Based on the premise that it takes 21 days to learn a new behavior, the program includes a 21-day plan of action. And each day’s plan of action should take about 15 minutes. Note that the 21 days are work days, not calendar days. After completing the 21-day plan of action you should have incorporated the process of generating referrals into your normal activities. As a result, you can expect to enjoy a steady flow of new referral business from your family and friends, your network of contacts and satisfied clients.< Less
Keeping Connections Strong - Keping in Touch Enhances Relationships By Larry Easto
eBook (ePub): $2.99
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This eBook is the first of two parts of a self-study program to help you keep in touch with the people who contribute to your success in business. It will take less than 15 minutes to read this... More > eBook. As a result of reading this eBook, you will learn what you need to know to keep in touch with those people outside you business who contribute to your success in business. After you have read the eBook and learned what you need to know, the next stage is to apply what you know, in other words take action. Based on the premise that it takes 21 days to learn a new behavior, the program includes a 21-day plan of action. And each day’s planned action should take about 15 minutes. Note that the 21 days are work days, not calendar days. After completing the 21 days, you will have kept in touch with 20 people with whom you have no contact in six months. You will also have developed a program for keeping in touch with the people who will help you succeed in your business.< Less
Contacting Potentially Helpful Strangers – Making Mutually Beneficial Connections Without Spam By Larry Easto
eBook (ePub): $2.99
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This eBook is the first of two parts of a self-study program to help you expand your network of contacts who might help you with your business. It will take less than 15 minutes to read this eBook.... More > As a result of reading this eBook, you will learn what you need to know to connect with potentially helpful strangers who might help you with your business. After you have read the eBook and learned what you need to know, the next stage is to apply what you know, in other words take action. Based on the premise that it takes 21 days to learn a new behavior, the program includes a 21-day plan of action. And each day’s plan of action should take about 15 minutes. Note that the 21 days are work days, not calendar days. After completing the 21-day plan of action you should have incorporated contacting strangers into your normal activities. In addition to enjoying inter-personal relationships of like-minded people, you can also expect to enjoy a steady flow of new business from your expanded network of contacts< Less
Your Personal Network Is Your Extended Support Team – You and Your Contacts Help Each Other Succeed By Larry Easto
eBook (ePub): $2.99
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This eBook is the first of two parts of a self-study program to help you attract and generate more clients through effective networking. It will take less than 15 minutes to read this eBook. As a... More > result of reading this eBook, you will learn what you need to know to get your clients to help you with your business. After you have read the eBook and learned what you need to know, the next stage is to apply what you know, in other words take action. Based on the premise that it takes 21 days to learn a new behavior, the program includes a 21-day plan of action. And each day’s plan of action should take about 15 minutes. Note that the 21 days are work days, not calendar days. After completing the 21-day plan of action you should have incorporated networking into you normal activities. In addition to enjoying inter-personal relationships of like-minded people, you can also expect to enjoy a steady flow of new business from your revitalized and vibrant network of contacts.< Less
Stop Chasing Leads & Start Attracting Ideal Clients - The Right Marketing for Professionals By Larry Easto
eBook (ePub): $8.99
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In an ideal world, professionals would attract and serve the clients who respond best to their distinctive style of service. Ideal clients represent an elite group of individuals. They value the... More > way professionals help them. From a marketing perspective, this means that instead of trying to promote professional services to the entire world, it would be better to target that elite group of individuals who represent our ideal clients. Help them understand how you assist people just like them. Instead of promoting yourself and your services, tell them about common issues that affect people like them and how these issues have been and can be resolved. By presenting yourself as an expert in your field (you are, aren’t you?) you can also position yourself as the go-to person when these potentially ideal clients, or people they know, need the kind of help that you provide.< Less
Digital Marketing for Professionals - 8 Steps to Success By Larry Easto
eBook (ePub): $8.99
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Successfully marketing professional services depends upon attracting new clients and generating repeat business from existing clients. Digital marketing enables us to establish and maintain both of... More > these connections, faster, easier and less expensively than ever before. This eBook outlines how digital marketing can be effectively applied to professional service marketing. Most information about digital marketing takes a ‘do-it-yourself’ approach. Technological gurus tell non-experts how to develop and implement their social media and/or digital marketing. This is like financial experts telling non-experts how to look after their bookkeeping. Few of us look after our own bookkeeping. We usually rely on others who have the skills to do this work. There is no reason that professionals can’t and shouldn’t take the same approach to digital marketing. This eBook will help readers learn what they need to know to add digital marketing strategies to their marketing plans.< Less
Social Networking for Professionals – How Your Contacts Can Help Grow Your Business By Larry Easto
eBook (ePub): $14.99
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This book has one and only one purpose: to help professionals grow their businesses by making the most of networking opportunities…offline and online. It outlines the basic elements of... More > conventional social networking, selecting and effectively applying the best networking approach and applying the basic concepts of social networking to online networking. Equally applicable to all business owners, whether new or more experienced, it will help readers learn networking practices that are flexible enough that they can adapt them to reflect your own personality and the unique characteristics of your business. This makes it possible for individual professionals to develop their own networking styles...styles that will allow them to effectively develop and maintain a network of online and offline contacts that will grow their businesses.< Less