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Transnational Marketing Journal | Volume 1 Number 1 | October 2013 By Transnational Marketing Journal
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Transnational Marketing Journal (TMJ) is dedicated to publishing high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the... More > development of marketing theory and practice. Editorial by Ibrahim SIRKECI | The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad? by Jessica LICHY and Kevin PON | Runway logic: "Y" Generation Y prefer fashion brand over country of origin by Nathalia TJANDRA, Maktoba OMAR, Robert WILLIAMS, and John ENSOR | Effect of colour and relative product size (RPS) on consumer attitudes by Varsha JAIN, Subhadip ROY, and Adwita PANT | Case Study: Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods by Robert WILLIAMS and Maktoba OMAR | Case Study: The new territorial orientation of international companies by Federica CABONI, Sivia DESSI, and Ernestina GIUDICI< Less
Transnational Marketing Journal, Vol. 4, No.1, May 2016 By Transnational Marketing Journal
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Transnational Marketing Journal, Volume 4 - Number 1, May 2016 - Why foreign retail grocery stores fail in South Korea? Propositions for future research by David A. English - Card usage by Turks... More > when travelling abroad: shopping and Transnationalisation by Yağmur Özyer, Başak Değerli, Alper Değerli, Ebru Gözükara - Transnational adaptation: changing determinants of grocery store choice of German consumers in London by Ines Oswald - CASE STUDY: Ria Money Transfer: a transnational company for a transnational clientele by Ibrahim Sirkeci & Anett Condick-Brough< Less