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How to Build a Million Dollar Company from Your Own Home In Just 90 Days ...Oh, Really?!? - A Review of Mike Dillard's "Elevation Income" By Dr. Robert C. Worstell
eBook (ePub): $3.99
To begin with, I was caught by surprise. I was doing my usual, which was working at the daily grind of my slow, but steady home business (of publishing books) when I got this email about a new... More > release coming out. But it said nothing more than “Dillard was releasing something new, and did I want to be part of it?” I knew of Mike Dillard from his days in Magnetic Sponsoring. This is where he “almost single-handedly revolutionized the Network Marketing industry” – simply by introducing them to Attraction Marketing, and the Self-Liquidating Offer (“Funded Proposal”) After that, he'd gone on to build something called the Elevation Group which I hadn't paid much attention to, since it was beyond my price range. Then I got another email saying how to login to the affiliate members area – and once I got in, I started reviewing his descriptions about what was being offered... The reason I'm finally publishing this - is so you can learn from someone who's been there, drunk the Kool-Aid, and survived.< Less
How to Build A Million-Dollar Company From Your Own Home in Just 90 Days ...Really?!? By Dr. Robert C. Worstell
Paperback: $24.95
Prints in 3-5 business days
(1 Ratings)
To begin with, I was caught by surprise. I was doing my usual, which was working at the daily grind of my slow, but steady home business (of publishing books) when I got this email about a new... More > release coming out. But it said nothing more than “Dillard was releasing something new, and did I want to be part of it?” I knew of Mike Dillard from his days in Magnetic Sponsoring. This is where he “almost single-handedly revolutionized the Network Marketing industry” – simply by introducing them to Attraction Marketing, and the Self-Liquidating Offer (“Funded Proposal”) After that, he'd gone on to build something called the Elevation Group which I hadn't paid much attention to, since it was beyond my price range. Then I got another email saying how to login to the affiliate members area – and once I got in, I started reviewing his descriptions about what was being offered... The reason I'm finally publishing this - is so you can learn from someone who's been there, drunk the Kool-Aid, and survived.< Less
How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting By Dr. Robert C. Worstell
eBook (ePub): $3.99
(1 Ratings)
As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use... More > the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing – and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.< Less
How to Write a Good Ad: Masters of Marketing Secrets: A Short Course In Marketing By Dr. Robert C. Worstell & Victor O. Schwab
eBook (ePub): $3.99
(1 Ratings)
"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. "Whether one is now studying to go into the field of copywriting,... More > whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge—and practice—of these fundamentals will determine the extent of his success. "As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' "So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective." - Victor O. Schwab Get your copy today - and learn the secrets of writing ads from the Masters...< Less
The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed... By Dr. Robert C. Worstell & Albert D. Lasker
eBook (ePub): $3.99
(1 Ratings)
Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked... More > to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.< Less
The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed... By Dr. Robert C. Worstell & Albert D. Lasker
Paperback: $21.95
Prints in 3-5 business days
(1 Ratings)
Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked... More > to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.< Less
How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting By Dr. Robert C. Worstell & J. George Frederick
Paperback: $24.95
Prints in 3-5 business days
(1 Ratings)
As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use... More > the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing – and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.< Less
My Life In Advertising - Masters of Marketing Secrets: A Copywriter's Journey to Success By Dr. Robert C. Worstell & Claude C. Hopkins
Paperback: $19.95
Prints in 3-5 business days
(1 Ratings)
This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every... More > episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. Every pioneer should blaze his trail. That is all I have tried to do. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date. - Claude C. Hopkins< Less
Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter By Dr. Robert C. Worstell & Claude C. Hopkins
eBook (ePub): $3.99
(1 Ratings)
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are... More > well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. The book is confined to establish fundamentals. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We hope that this book will throw some new lights on the subject. Claude C. Hopkins< Less
Tested Sentences That Sell - Masters of Marketing Secrets: Why the Sizzle Sells the Steak By Dr. Robert C. Worstell & Elmer Wheeler
eBook (ePub): $3.99
(1 Ratings)
To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be “Salesmanship in Print.”... More > Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. Only when a person knows to test and re-test everything they find will success show up. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his “5 Wheeler Points”. These principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves – human nature has stayed the same. Get your copy today and Master these secrets for yourself.< Less

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