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Reason Why Advertising - With Intensive Advertising By John E. Kennedy
eBook (ePub): $2.99
"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on... More > Advertising are conflicting as opinions on Religion. "But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. "Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising..." John E. Kennedy, one of the forefathers of modern advertising, was born in Canada and worked there as a freelance copywriter until 1904, when he landed a job at the Chicago office of Lord & Thomas. He was hired by Albert Lasker, then a junior manager, on the strength of a note Kennedy sent him, which read, "I can tell you what advertising is."< Less
Reason Why Advertising - With Intensive Advertising By John E. Kennedy
Paperback: List Price: $11.49 $5.75 | You Save: 50%
Prints in 3-5 business days
"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on... More > Advertising are conflicting as opinions on Religion. "But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. "Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. "When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People,' — to produce a 'General impression on the Trade,' and to 'Influence Sales' for the salesmen. "The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost." Get Your Copy Today.< Less
The What, How, and Why of Advertising: Masters of Marketing Secrets: Unknown Basics That Shape Ad Response By Dr. Robert C. Worstell & John E. Kennedy
eBook (ePub): $3.99
(1 Ratings)
"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on... More > Advertising are conflicting as opinions on Religion. "But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. "Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. "When it is anything less than Salesmanship it is not real Advertising, but only “General Publicity." And, “General Publicity" admittedly claims only to "Keep the Name before the People," — to produce a “General impression on the Trade," and to “Influence Sales" for the salesmen. "The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost." Get this copy for yourself and learn these Secrets...< Less
The What, How, and Why of Advertising: Masters of Marketing Secrets: Unknown Basics That Shape Ad Response By Dr. Robert C. Worstell & John E. Kennedy
Paperback: $19.95
Prints in 3-5 business days
(1 Ratings)
"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on... More > Advertising are conflicting as opinions on Religion. "But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. "Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. "When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People,' — to produce a 'General impression on the Trade,' and to 'Influence Sales' for the salesmen. "The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost." John E. Kennedy Get this copy for yourself and learn...< Less
Scientific Advertising Origins By Dr. Robert C. Worstell et al.
Paperback: List Price: $24.95 $12.48 | You Save: 50%
Prints in 3-5 business days
(1 Ratings)
All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there – and then study who they studied – you can... More > eventually find the real basics which make all marketing work. Really work. That is how these books were uncovered. While each separately tells pieces of the puzzle, together they tell the evolution of advertising as it exists today. All the advances made by others since can be directly traced to the breakthroughs made during this time. These five books each tell their own piece to the puzzle. Albert Lasker gave the narrative, telling where he first met John E. Kennedy and Claude Hopkins. When you read those copywriters' works in turn, the lights come on. You'll see where all the new, “modern” breakthroughs have come from and why they get results. All the secrets hidden in plain sight. Just in need of a bit of dusting off... Get Your Copy Today!< Less