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English Football Clubs' Entry Modes to China and Opportunities for Italian Football Clubs By Shanshan Zhou
eBook (PDF): $2.76
This book was written to explore the rationale behind English football clubs' entry to Chinese market. English football clubs were among the first to enter and have so far the best business practice... More > in China. Italian football clubs enjoy the same popularity in China, however, they had rather few business activities there. This book created an interpretative framework to explain the entry of English clubs and also give hints to Italian ones based on the experience of the English football clubs.< Less
Mobile Marketing 移动营销 By Shanshan Zhou
eBook (PDF): $2.76
The growing integration of three networks (broadcastings cable network, telecom network and computer network) and the development of smart phones have creating a new marketing mode for... More > advertising-the mobile advertising, and providing people with a brand new way of purchasing and living. In the era 3G, mobile advertising will acquire a series of merits, such as creativity, interaction and relevance. It will greatly foster sales and largely improve brand images. Although it faces a branch of obstacles in its way of prosperity, once the prevention action be done and monitoring system be set, advertising will come to an ago of highly effective and precision.< Less

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