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Commercializing Consumer Engagement By Robert J Yurkovic
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2nd Edition - The healthcare industry did not change overnight, but it changed in a big way. Healthcare Insurance Payers and Medical Providers want to retain customers and lower costs by engaging... More > consumers. If you want to engage consumers, you must embrace and adopt B2C principles. An authoritative source for understanding consumers and your business with regard to a consumer-centric model required for engagement. By connecting the business and consumers with meaningful, coordinated interactions and consistent communications, a foundation can be established for engagement programs to flourish. We will look at how consumers think, how to connect with them and build trust, how to build experiences, and how to engage them. For consultants, health insurers, pharmaceuticals, medical providers, academia, and health services companies.< Less

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