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The ABCs of Greening Communications By Sylvia Hoehns Wright
Paperback: $23.95
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The ABCs of Greening Communications is published to inspire all to create eco-sustainable products and services of C A R E - conservation, accountability, recovery and eco-efficiency! Initially,... More > published as a college level text ABCs of Green Industry Communications, the edited publication provides a step-by step guide for identifying a target market for niche products and/or services, summarizing details that explain your relationship to the niche,and identifies communication formats that represent your relationship to the product and/or service. As recipient of the Turning America from Eco-weak to Eco-chic Award, Wright challenges all to become members of Capitalism 24902, a global village committed to ensuring the foundation of an eco-sustainable future.< Less
Grow Green Market Share with CARE By Sylvia Hoehns Wright
Paperback: $14.95
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Ideas supplied by some of the best Industry marketers abound in Grow Green Market Share with CARE. Intended to ‘jump start’ the development of an 'organic voice', a marketing packet for... More > niche products and/or services, a step by step production distribution guide is supplied which avoids loss of market share and places emphasis on eco-greening products and services.< Less