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Innovation The Workbook 4.0 By Marc H. Meyer
Paperback: $40.00
Prints in 3-5 business days
A methods-rich teaching textbook that guides students through the design thinking process for new product and service design, with an entrepreneurial twist. Also includes chapters on business model... More > design, product line and platform strategy, positioning and branding, and concept testing.< Less
Venturing: Innovation and Business Planning for Entrepreneurs By Marc H. Meyer & Frederick G. Crane
Paperback: $70.00
Prints in 3-5 business days
Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business... More > plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.< Less

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Frayed Frayed By David Gibbons
Paperback: $15.00
2018/19 Ordo 2018/19 Ordo By Jonathan Maury
Paperback: $8.66