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All That Data By Evelyn Vo
Paperback: $5.93
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Evelyn Vo is interested in how marketing practices such as commercial stalking, which can violate user information privacy, affect user relationships with social networking websites and associated... More > companies. ‘Commercial stalking’ is defined as a method of data collection used within social networking sites in which organisations track user behaviour and online activity, often unbeknown to the user, to inform targeted and personalised advertising. She examines the relationship between trust and information giving on social networking sites where commercial stalking and targeted advertising occur and highlights that user trust towards social networking sites is a significant and primary predictor of the amount of information users provide online. "All That Data" provides empirical evidence that marketing practices which can undermine trust, such as commercial stalking, can increase the difficulty for social networking sites to collect user information.< Less

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Our World Our World By Deleah Payne
Paperback: $21.60