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Organic Food Certification and Marketing Strategies By Gowri Vijayan
eBook (ePub): $1.99
Organic certification is a certification process for producers of organic food and other products. Certification of any product acknowledges that its production has been done according to organic... More > production standards. The production standards vary from country to country, based on their certifying bodies, but the general concept remain the same. Marketing strategies are based on the needs of the business. Planning of market strategy for organic farming in India requires a clear understanding of the present conditions of the industry. Strategies are based on selection of product, type of market, recognition of consumer needs, industry characteristics, price, marketing channels and promotional strategies. In the Indian context, the absence of a stable domestic market for organic food makes it necessary to concentrate on market confirmation/establishment. It is thereby essential to understand the present situation of the market, its preferences, competition, replacements and entry barriers among other issues.< Less
Organic Production of Coffee, Okra, Tomato, Mango and Banana By Gowri Vijayan
eBook (ePub): $1.99
Organic coffee is produced by over 20 countries including Mexico, Bolivia, Costa Rica, India, Madagascar, Brazil, Vietnam etc. Japan, USA, EU are some of the biggest consumers of organic coffee in... More > the world. The fruits are slimy, mucilaginous and rich in iodine content which helps in goiter control. Tomato is the world’s largest vegetable crop after potato and sweet potato.The wide versatility in its usage makes it a favorite among food processors. Mango is known as the King of fruits.Mango is a very important fruit crop for India. India is the largest producer of mango in the world, responsible for 60% of world mango production. Banana is a perennial herb, native to South East Asia. It is the fifth largest agricultural commodity in world trade after cereals, sugar, coffee and cocoa. Ecuador, Brazil, China, India are the leading producers of banana in the world.USA, Belgium, Germany and United Kingdom are the major importers of banana.< Less
Organic Production of Some Agronomic Crops: Basmati Rice, Cotton, Red Gram and Sugarcane By Gowri Vijayan
eBook (ePub): $1.99
Basmati rice is known as the King of Rice and is priced for its characteristic long-grain, subtle aroma and delicious taste.Punjab, Haryana and Western Uttar Pradesh are traditional basmati rice... More > growing areas. Cotton plays a dominant role in the Indian agricultural and industrial economy. One of the most important fiber crops, cotton is the very base of textile industry (70%), and contributes a major chunk to agri. export from India (38%). Red gram, also known as pigeon pea (arhar or tur) is a very important pulse crop for India.Maharashtra leads the country in its production. Sugarcane is a native to India. It is also grown in Brazil, Cuba, Pakistan, Thailand, Philippines, Argentina, Columbia, Indonesia and South Africa. Uttar Pradesh, Karnataka, Maharashtra, Andhra Pradesh, Tamil Nadu and Bihar are among the major sugarcane growing states in India.Sugarcane is mainly used for the production of white sugar, gur and khandsari in India.< Less
Organic Crop Production Technology By Gowri Vijayan
eBook (ePub): $1.99
According to the International Federation of Organic Agriculture Movements (IFOAM), Organic agriculture is a “production system that sustains the health of soils, eco-systems and people. It... More > relies on ecological processes, biodiversity and cycles adapted to local conditions, rather than the use of inputs with adverse effects. Organic agriculture combines tradition, innovation and science to benefit the shared environment and promote fair relationships and a good quality of life for all involved”. According to FAO, “Organic is a claim on the production process rather than a claim on the product itself”. National Organic Program (NOP) of United States Department of Agriculture (USDA) defines ‘Organic’ as “a labeling term that indicated that the food or other agricultural product has been produced through approved methods that integrate cultural, biological and mechanical practices that foster cycling of resources, promote ecological balance, and conserve biodiversity”.< Less
Organic Production of Pepper, Ginger and Turmeric By Gowri Vijayan
eBook (ePub): $0.99
Black pepper is one of the most important spice crops of India. It is produced mainly in Kerala, Karnataka and Tamil Nadu of Southern India. Organic cultivation focuses basically on isolation.... More > Pepper, when grown as an intercrop should still follow the conventions. Therefore, a 25 m wide isolation belt is to be made around the conventional production area of the plantation. The produce from this isolated belt is not to be considered as ‘organic’. In the case of sloppy terrain, care has to be taken to divert runoff water and drift from neighboring farms. Ginger is one of the important spice crops used for its aromatic and medicinal properties. It belongs to the Zingiberaceae family and believed to be a native of south-east Asia. Ginger is commercially sold in rhizome state. Turmeric, the ‘Indian saffron’ is one of the most important spice crops of India. Its culinary and medicinal merit finds its use in drug, cosmetic and food industry in India.< Less