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Measuring Marketing Efficiency By Anthony Johnson
eBook (PDF): $108.99
The strategic role of marketing is widely known in the modern business world. Marketing is considered as crucial factor for an enterprise’s overall success on a market. Major companies... More > incorporate marketing into their activities to ensure better productivity and profitability. Therefore, a question of measuring the effectiveness of marketing arises. Principles and the importance of marketing for the companies are demonstrated in this paper, along with the means of measurement of marketing efficiency. However, evaluation of marketing efficiency is sophisticated, since no general model for assessment was designed. The main metrics and methods of measurement were presented and analyzed in this paper, in order to develop an evaluation method for assessing the effectiveness of marketing of the case company.< Less
Measuring Marketing Efficiency By Anthony Johnson
Paperback: $119.99
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The strategic role of marketing is widely known in the modern business world. Marketing is considered as crucial factor for an enterprise’s overall success on a market. Major companies... More > incorporate marketing into their activities to ensure better productivity and profitability. Therefore, a question of measuring the effectiveness of marketing arises. Principles and the importance of marketing for the companies are demonstrated in this paper, along with the means of measurement of marketing efficiency. However, evaluation of marketing efficiency is sophisticated, since no general model for assessment was designed. The main metrics and methods of measurement were presented and analyzed in this paper, in order to develop an evaluation method for assessing the effectiveness of marketing of the case company.< Less

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Genius Matters Genius Matters By Angela Maiers
Paperback: $22.00
 
 
 
 
 
 
 
 
 
 
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