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Value Creation 4.0 - Marketing Products in the 21st Century By Gábor Rekettye
Paperback: $28.25
Prints in 3-5 business days
B&W Print copy of Value Creation 4.0. This book is a marketing guide to the age of the fourth industrial revolution (‘Industry 4.0’). Rekettye draws attention to the situation which... More > poses new challenges and risks for the whole of humanity. He takes an essentially practice-oriented approach. The book intends to highlight the importance of the topic, define its conceptual framework and present its practical applications. The book is therefore primarily recommended for practitioners. The topics of the book together with the supporting exhibits and cases – which also include international dimensions – provide information for them that can help increase their competitiveness. The book can also be very handy in higher education. Whole courses can be built on it, as the book comprises 4 parts and 14 chapters which can provide the basis for lectures. Each part is illustrated with cases, and some of the more than 30 exhibits could be used for the efficient processing of the material and for further reflection.< Less
Value Creation 4.0 - Marketing Products in the 21st Century By Gábor Rekettye
Hardcover: $44.71
Prints in 3-5 business days
Value Creation 4.0 is a marketing guide to the age of the fourth industrial revolution (‘Industry 4.0’). This title draws attention to the situation which poses new challenges and risks... More > for the whole of humanity. The book takes an essentially practice-oriented approach. The book intends to highlight the importance of the topic, define its conceptual framework and present its practical applications. The book is therefore primarily recommended for practitioners. The topics of the book together with the supporting exhibits and cases – which also include international dimensions – provide information for them that can help increase their competitiveness. The book can also be very handy in higher education. Whole courses can be built on it, as the book comprises 4 parts and 14 chapters which can provide the basis for lectures. Each part is illustrated with cases, and some of the more than 30 exhibits could be used for the efficient processing of the material and for further reflection.< Less
Value Creation 4.0 - Marketing Products in the 21st Century By Gábor Rekettye
Paperback: $52.21
Prints in 3-5 business days
Value Creation 4.0 is a marketing guide to the age of the fourth industrial revolution (‘Industry 4.0’). This title draws attention to the situation which poses new challenges and risks... More > for the whole of humanity. The book takes an essentially practice-oriented approach. The book intends to highlight the importance of the topic, define its conceptual framework and present its practical applications. The book is therefore primarily recommended for practitioners. The topics of the book together with the supporting exhibits and cases – which also include international dimensions – provide information for them that can help increase their competitiveness. The book can also be very handy in higher education. Whole courses can be built on it, as the book comprises 4 parts and 14 chapters which can provide the basis for lectures. Each part is illustrated with cases, and some of the more than 30 exhibits could be used for the efficient processing of the material and for further reflection.< Less
Value Creation 4.0 - Marketing Products in the 21st Century By Gábor Rekettye
Paperback: $115.04
Prints in 3-5 business days
Premium Print copy of Value Creation 4.0. This book is a marketing guide to the age of the fourth industrial revolution (‘Industry 4.0’). Rekettye draws attention to the situation which... More > poses new challenges and risks for the whole of humanity. He takes an essentially practice-oriented approach. The book intends to highlight the importance of the topic, define its conceptual framework and present its practical applications. The book is therefore primarily recommended for practitioners. The topics of the book together with the supporting exhibits and cases – which also include international dimensions – provide information for them that can help increase their competitiveness. The book can also be very handy in higher education. Whole courses can be built on it, as the book comprises 4 parts and 14 chapters which can provide the basis for lectures. Each part is illustrated with cases, and some of the more than 30 exhibits could be used for the efficient processing of the material and for further reflection.< Less
Pricing - The New Frontier By Gábor Rekettye & Jonathan Liu
Hardcover: $79.72
Prints in 3-5 business days
PRICING - The New Frontier by Gábor REKETTYE and Jonathan LIU underlines the importance of pricing and price management is growing all over the world, primarily due to the turbulent economic... More > situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. "At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market" said John R. Schermerhorn, Jr., O'Bleness Professor Emeritus, Ohio University, United States.< Less

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Learn Work Play: Twenty Years of ETC Stories Learn Work Play: Twenty... By Brad King et al.
Paperback: $7.00
 
 
 
 
 
 
 
 
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LOOKING FOR A MIRACLE...LOOK WITHIN YOUR LIFE LOOKING FOR A... By May Lewis
Paperback: $6.20
 
 
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