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Pricing - The New Frontier By Gábor Rekettye & Jonathan Liu
Hardcover: $79.72
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PRICING - The New Frontier by Gábor REKETTYE and Jonathan LIU underlines the importance of pricing and price management is growing all over the world, primarily due to the turbulent economic... More > situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. "At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market" said John R. Schermerhorn, Jr., O'Bleness Professor Emeritus, Ohio University, United States.< Less

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