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Simulation Of Important Product Details By Rinat Keinan
Paperback: $24.99
Prints in 3-5 business days
73% don’t accurate their product details according to user behavior insights! You probably know Airbnb. 3 founders first established the product in 2007. What many don’t know is that... More > before the product became a great success, the product started with just 2 users in San Francisco, USA. The founders didn’t understand how a great idea could not rise in reality! They decided to interview “one time users”. After 3 months, they discovered that the problem with the usage of the product became complex at the point of choosing dates feature! If they had examined each product detail according to the user's understanding of usage, they would have realized the error in advance! Today, of course, they have millions of users, thanks for focusing on every detail with digital simulations This is the fifth book out of 8 that helps accelerate ANY kind of product idea into its highest potential! www.thepipelineaccelerator.com< Less
Quick Poll With Users By Rinat Keinan
Paperback: $24.99
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Validating a product with the KEY user can predict 85% validation We all know the Harry Potter series, the most successful fiction series of all time. But we could have almost missed it. In 1996, 8... More > children's literature editors in London received the first chapters of the Harry Potter story. Children’s literature is a loaded book market, so all of the first 7 didn’t want to publish the manuscript, because they didn’t think that they had read something new or a potential bestseller. The first 7 editors decided not to publish because they were not the KEY user. They didn’t understand the potential story. The 8th editor gave his 8-year-old daughter to read it, and because she was the KEY user of the product, she saw the potential- For her, it was the most fascinating story she had ever read. Recognizing and configuring the KEY user when testing the product can make all the difference with the product! www.thepipelineaccelerator.com< Less
Define Business Plan By Rinat Keinan
Paperback: $24.99
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96% Fail to define the highest feasibility actions to reach the business goal The difference between small dreams founders and big dreams founders is their mindset. We can ask ourselves:... More > "Where can I find an investor who will invest the initial capital needed to take this product one step further”? BUT a successful founder will ask himself: “Where do I find smarter people than me to take this business with me one step further”? We can think: "I believe this product will be successful” BUT a successful founder will think: "How can this product be a part of a successful chain of products”? Successful founders seek a higher level of their product's potential. BIG dreams – BIG achievements. Our success depends first on HOW we perceive our position. This is the seventh book out of 8 that helps accelerate ANY kind of product idea into its highest potential! www.thepipelineaccelerator.com< Less
Influence Demand Opportunity By Rinat Keinan
Paperback: $24.99
Prints in 3-5 business days
Influence Customer Consumption Behavior The change that the television world is going through can be an excellent example of the ability to influence the location of consumption. The change that the... More > television world is going through can be an excellent example of the ability to influence the location of consumption. Netflix took the possibility point to affect, one step further. In 2013 Netflix conducted a survey in 16 countries around the world and found that: 73% of the streaming viewers enjoy sequential Binge viewing and Most of the streaming viewers don’t become addicted to the series in the first episode. Netflix decided to act according to their “Understanding customer behavior insight”, and distribute their original series all at once. All the new season's chapters were available for immediate viewing. By doing that, Netflix influenced the consumption behavior and “helped” the viewers choose them over the alternative media.< Less
Develop An Intuitive Product By Rinat Keinan
Paperback: List Price: $24.99 $21.24 | You Save: 15%
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20% of product features, will impact 80% of product sales! In 2007 Microsoft decided to launch a premium operating software named Vista, at an investment of $500 million. The public and media had... More > high expectations of this launch, with the forecast that at least 50% of existing Microsoft users would choose to use it within two years. Microsoft was so sure that the new technology would motivate existing and new users to use the software that they simply didn’t think whether it was worth examining all the product features before programming. The launch moment came and there were not many users. In analyzing the software version failure, it was found that there were steps in the software that were too complex to understand - even among Microsoft users. Developing intuitive product isn’t necessary to invent an entirely new intuitive solution, but to combine different intuitive associations in product development. www.thepipelineaccelerator.com< Less
Ideation For Product Creation By Rinat Keinan
Paperback: List Price: $24.99 $19.99 | You Save: 20%
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Innovation isn't necessary to invent something entirely new! Founders seek always to grow and to develop themselves. One of the most important things is to be able to see any product idea with a... More > new perception. In 1983, a 4-year-old girl kept asking her mother - When will we arrive? How much more time? How much more time? How much more time? Her mother, Jen, tried to answer and explain in any way possible, but the girl was not satisfied with the explanations given to her. Jen searched the library and shops for every possible way to show her child the sense of time passing, but the only thing she could find was a sand clock. She looked at the sand clock and decided to translate its action onto the analog clock - this is how Time Timer​​​​​​​ was created, an analog clock that enables visualization of time passing. This is the third book out of 8 that helps accelerate ANY kind of product idea into its highest potential! www.thepipelineaccelerator.com< Less
Identify Demand Opportunity By Rinat Keinan
Paperback: $24.90
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About 73% of product ideas fail to identify the highest demand users. Most of the time, it just because the founders make strategic decisions from their current perspective or background experience-... More > and they miss a bigger opportunity. For example, Founders of a ‘MAC’ photo editing software wanted to understand why their marketing communication isn’t working well on their current users. They were sure that their users were photographers, but when they visualized the photographers' context behavior (of choosing a new product), with the user identifier™ tool, they found that only 30% have a MAC computer and also they need to make 4 decisions before purchasing. The percentage rate of the software demand of this user dropped to a range of 1.5%-30%, but they found another potential user that can convert 40%-100%! This is the second book out of 8 that helps accelerate ANY kind of product idea into its highest potential! www.thepipelineaccelerator.com< Less

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