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The Most Powerful Weapon in Your Marketing Arsenal: The B2B Telemarketer's Handbook By Jeffrey Josephson
eBook (ePub): $9.99
If you sell in the B2B market, the telephone is the most powerful weapon in your marketing arsenal. The problem is that very few people know how to use it effectively. Salespeople don't have time for... More > cold calling, and they dislike rejection. But most telemarketers are more fit for interrupting your dinner than getting an appointment with a CXO. But "The Most Powerful Weapon in Your Marketing Arsenal" will teach you everything you need to know to generate highly qualified sales leads and appointments with decision makers who need your products and services, and who want to talk with you about how you can help - quickly, inexpensively and painlessly. With no gimmicks, and no "tricks of the trade, "The Most Powerful Weapon in Your Marketing Arsenal" will give you the effective, professional and easy-to-implement solution to getting in the door, and making sales happen.< Less
The Most Powerful Weapon In Your Marketing Arsenal By Jeffrey Josephson
Paperback: $29.99
Prints in 3-5 business days
If you sell in the B2B market, the telephone is the most powerful weapon in your marketing arsenal. The problem is that very few people know how to use it effectively. Salespeople don't have time for... More > cold calling, and they dislike rejection. But most telemarketers are more fit for interrupting your dinner than getting an appointment with a CXO. But "The Most Powerful Weapon in Your Marketing Arsenal" will teach you everything you need to know to generate highly qualified sales leads and appointments with decision makers who need your products and services, and who want to talk with you about how you can help - quickly, inexpensively and painlessly. With no gimmicks, and no "tricks of the trade, "The Most Powerful Weapon in Your Marketing Arsenal" will give you the effective, professional and easy-to-implement solution to getting in the door, and making sales happen.< Less
Business to Business Cold Calling By Jeffrey Josephson
eBook (ePub): $9.95
Cold calling is the fastest, most effective and least expensive way to find new business - if you know what you're doing. Not coincidentally, the process of creating an effective cold calling program... More > also enables you to develop more effective marketing, pricing, sales and new product development programs, as well. "B2B Cold Calling" provides you with a step-by-step guide for developing an effective cold calling program that will enable you to generate more, and more qualified sales leads, ones that lead to more sales, increased market share and greater profitability. This book is the companion eBook for the LeadGen.com “Cold Calling for Professionals” online course, which can be found at www.LeadGenLearning.com, as well as the "B2B Cold Calling" seminar. The material is also available in hardcopy (i.e. book form) from Leadgen.com for those who prefer that format in order to facilitate taking notes.< Less
B2B Cold Calling By Jeffrey Josephson
Paperback: $49.95
Prints in 3-5 business days
If you work in business-to-business sales, marketing, strategic planning or new product development, there is a core set of concepts that underlie the successful production of sales - whether in the... More > short, intermediate or long term, and regardless of what you're selling, or to whom you want to sell it. These include an understanding of customer needs, the business decision process, economics and others that are, not coincidentally, also the foundation for developing a successful cold calling program. In this book we show you how to develop an effective cold calling program, of course, and how to make an effective cold call to sell an appointment or even sell the product or service itself. And then we also show you how you can use those same elements to develop an effective field sales, marketing or new product development strategy, as well.< Less

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