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Channel Conflict: Historical Perceptions & Management Implications By Zach Evans & Brent Driver
eBook (PDF): $5.00
Channel conflict is not a new concept. It has been frustrating managers in the business world for many years. It has always accompanied the development of new marketing channels, such as the... More > introduction of factory outlet and discount stores in the 1980s. Only recently, with the emergence of the Internet as a new and dynamic distribution channel, has this topic been more of a focal point in boardroom discussions. A recent survey of 50 manufacturers revealed that 66 percent believed that channel conflict was the biggest issue they faced in their online sales strategy. Channel conflicts in the e-commerce age are intensified by the unique channel characteristics of the Internet.< Less

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