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Journal of New Communications Research - Vol. II/Issue 2 - Winter 2007-2008 By Various Contributors
Paperback: $60.00
Prints in 3-5 business days
The Journal of New Communications Research (JNCR) is a publication of the Society for New Communications Research, a nonprofit global think tank dedicated to the advanced study of new media and... More > emerging modes of communication and their effect on media, business and society. The JNCR is a peer-reviewed professional journal, published twice annually. The journal features original empirical research and papers focusing on the theory, strategy and tactical use of participatory communications tools. The JNCR is unique among professional journals, as it is not only distributed as a print publication, accompanied by an electronic (.PDF) version, but is also available as a wiki to allow for collaboration and updates. The Society invites comments and participation from subscribers to each contribution via the wiki, creating a living repository of research. For more information, visit http://www.sncr.org or call (408) 266.9658.< Less
Journal of New Communications Research By Various Contributors
Paperback: $60.00
Prints in 3-5 business days
(4 Ratings)
The Journal of New Communications Research (JNCR) is a publication of the Society for New Communications Research, a nonprofit global think tank dedicated to the advanced study of new media and... More > emerging modes of communication and their effect on media, business and society. The JNCR is a peer-reviewed professional journal, published twice annually. The journal features original empirical research and papers focusing on the theory, strategy and tactical use of participatory communications tools. The JNCR is unique among professional journals, as it is not only distributed as a print publication, accompanied by an electronic (.PDF) version, but is also available as a wiki to allow for collaboration and updates. The Society invites comments and participation from subscribers to each contribution via the wiki, creating a living repository of research. For more information, visit http://www.sncr.org or call +1 (650) 331-0083.< Less
New Media, New Influencers and Implications for Public Relations By Various Contributors
Paperback: $125.00
Prints in 3-5 business days
Social media case studies and strategies from the American Red Cross, Blendtec, The Coca-Cola Company, Emerson Process Management, the Mayo Clinic, MARC Research, Quicken Loans, and the Seattle Union... More > Gospel Mission highlight this research study by the Society for New Communications Research. The report also features detailed findings from a survey of communications and marketing professionals focused on changing patterns of influence resulting from social media and other new communications technologies. This study was made possible by a grant from the Institute for Public Relations & Wieck Media.< Less
Measuring the ROI of Online Press Releases By Various Contributors
Paperback: $125.00
Prints in 3-5 business days
Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication... More > channels, the goals, target audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new communication tool used by public relations and marketing professionals alike.< Less
Journal of New Communications Research By Various Contributors
eBook (PDF): $60.00
(2 Ratings)
The Journal of New Communications Research (JNCR) is a publication of the Society for New Communications Research, a nonprofit global think tank dedicated to the advanced study of new media and... More > emerging modes of communication and their effect on media, business and society. The JNCR is a peer-reviewed professional journal, published twice annually. The journal features original empirical research and papers focusing on the theory, strategy and tactical use of participatory communications tools. The JNCR is unique among professional journals, as it is not only distributed as a print publication, accompanied by an electronic (.PDF) version, but is also available as a wiki to allow for collaboration and updates. The Society invites comments and participation from subscribers to each contribution via the wiki, creating a living repository of research. For more information, visit http://www.sncr.org or call +1 (650) 331-0083.< Less
Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media By Various Contributors
Paperback: $125.00
Prints in 3-5 business days
(1 Ratings)
Case studies and interviews with social media leaders and innovators from Dell, Comcast, The Consumerist, Ripoff Report and consumers highlight this research study by the Society for New... More > Communications Research. The report also features detailed findings from a survey of more than 300 consumers focused on how their brand perceptions and purchasing behavior is increasingly influenced by their use of online tools and social media to read, research, and share their customer care experiences. This study was made possible by a grant from Nuance Communications.< Less
Measuring the ROI of Online Press Releases By Various Contributors
eBook (PDF): $125.00
Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication... More > channels, the goals, target audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new communication tool used by public relations and marketing professionals alike.< Less
Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media By Various Contributors
eBook (PDF): $125.00
(1 Ratings)
Case studies and interviews with social media leaders and innovators from Dell, Comcast, The Consumerist, Ripoff Report and consumers highlight this research study by the Society for New... More > Communications Research. The report also features detailed findings from a survey of more than 300 consumers focused on how their brand perceptions and purchasing behavior is increasingly influenced by their use of online tools and social media to read, research, and share their customer care experiences. This study was made possible by a grant from Nuance Communications.< Less
Journal of New Communications Research - Vol. II/Issue 2 - Winter 2007-2008 By Various Contributors
eBook (PDF): $60.00
The Journal of New Communications Research (JNCR) is a publication of the Society for New Communications Research, a nonprofit global think tank dedicated to the advanced study of new media and... More > emerging modes of communication and their effect on media, business and society. The JNCR is a peer-reviewed professional journal, published twice annually. The journal features original empirical research and papers focusing on the theory, strategy and tactical use of participatory communications tools. The JNCR is unique among professional journals, as it is not only distributed as a print publication, accompanied by an electronic (.PDF) version, but is also available as a wiki to allow for collaboration and updates. The Society invites comments and participation from subscribers to each contribution via the wiki, creating a living repository of research. For more information, visit http://www.sncr.org or call (408) 266.9658.< Less
Journal of New Communications Research - Vol. II/Issue 1 - Spring/Summer 2007 By Various Contributors
eBook (PDF): $60.00
(1 Ratings)
The Journal of New Communications Research (JNCR) is a publication of the Society for New Communications Research, a nonprofit global think tank dedicated to the advanced study of new media and... More > emerging modes of communication and their effect on media, business and society. The JNCR is a peer-reviewed professional journal, published twice annually. The journal features original empirical research and papers focusing on the theory, strategy and tactical use of participatory communications tools. The JNCR is unique among professional journals, as it is not only distributed as a print publication, accompanied by an electronic (.PDF) version, but is also available as a wiki to allow for collaboration and updates. The Society invites comments and participation from subscribers to each contribution via the wiki, creating a living repository of research. For more information, visit http://www.sncr.org or call +1 (650) 331-0083.< Less

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