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The Fundamentals of E-Marketing After the Hype By Tony Ingram
eBook (PDF): $39.77
This book covers all the percieved problems of trading on-line and the associated issues of developing an on-line presence in a very dynamic market place. The author has traded on-line since 1999, he... More > has seen the market exponentially boom and bust and, he has adapted quickly to marketing trends to keep ahead of the opposition. Tony has lectured in E-Business strategic marketing at the University of Warwick developing this content for both students and SME's, if you want to do it right get this book.< Less

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