GET PAID TO PLAY! 30 years in the making, the first book to offer everything you need to go from rags to riches in the fabulous videogame industry is here – are you ready to nail the ultimate... More > high score? A must-have for anyone seeking a career in game art, design, audio, programming, marketing, journalism and sales! Learn how to break into the business and hit the jackpot from industry legends including Shigeru Miyamoto, Sid Meier, Trip Hawkins, Will Wright and more! Foreword by Atari founder Nolan Bushnell.
“Finally, a book that shows you how to make all your dreams come true – and make serious money doing it!” -Brian Fargo, Founder, Interplay/InXile Ent.
“Reveals the secrets of playing to win… and how to do it making great games!” -“Wild Bill” Stealey, Founder, MicroProse/Int. Magic
“A must-read… The first book on the videogame business that’s both insightful and entertaining." -Ed Zobrist, President, Sierra Online< Less
Lawsuits. Scandals. Billion-dollar payouts. Giant plastic Stratocasters. Welcome to the weird, wild and whacked-out world of music video games: Every bit as glorious and gonzo as the legendary bands... More > and songs that inspired its hard-partying ways. Rocking its way to the top of the charts faster than any genre before, music and rhythm gaming had become a $1.7 billion industry and breakout hit by 2008. But despite transforming pop culture, the category had all but single-handedly sunk the game industry's fortunes just a year later. Chronicling the meteoric rise and fall of music video games, Music Games Rock: Rhythm Gaming's Greatest Hits of All Time is the first book to explore the field's history, and most spectacular hits and flops. Features: Hundreds of Music Gaming's Greatest Hits and Misses / The Making of Guitar Hero and Rock Band / Complete Genre History.
"Cementing gaming's role in music's evolution, Steinberg has done pop culture a laudable service." - Nick Catucci, Rolling Stone< Less
Lawsuits. Scandals. Billion-dollar payouts. Giant plastic Stratocasters. Welcome to the weird, wild and whacked-out world of music video games: Every bit as glorious and gonzo as the legendary bands... More > and songs that inspired its hard-partying ways. Rocking its way to the top of the charts faster than any genre before, music and rhythm gaming had become a $1.7 billion industry and breakout hit by 2008. But despite transforming pop culture, the category had all but single-handedly sunk the game industry's fortunes just a year later. Chronicling the meteoric rise and fall of music video games, Music Games Rock: Rhythm Gaming's Greatest Hits of All Time is the first book to explore the field's history, and most spectacular hits and flops. Features: Hundreds of Music Gaming's Greatest Hits and Misses / The Making of Guitar Hero and Rock Band / Complete Genre History.
"Cementing gaming's role in music's evolution, Steinberg has done pop culture a laudable service." - Nick Catucci, Rolling Stone< Less
Nearly 40 years after their invention and a decade after exploding onto the mainstream, video games still remain a mystery to many parents, including which titles are appropriate, and their potential... More > side-effects on kids. Now the answers are at your fingertips. Offering unrivaled insight and practical, real-world strategies for making gaming a positive part of family life, The Modern Parent’s Guide to Kids and Video Games provides a vital resource for today’s parent. From picking the right software to promoting online safety, setting limits and enforcing house rules, it offers indispensable hints, tips and how-to guides for fostering healthy play and development.
Includes: Complete Guides to PC, Console, Mobile, Online & Social Games – Using Parental Controls and Game Ratings – Picking the Right Games – The Latest on Violence, Addiction, Online Safety – Setting Rules & Time Limits – Best Games for All Ages – Essential Tools & Resources.
"An essential guide for parents." Jon Swartz, USA Today< Less
GET PAID TO PLAY! 30 years in the making, the first book to offer everything you need to go from rags to riches in the fabulous videogame industry is here – are you ready to nail the ultimate... More > high score? A must-have for anyone seeking a career in game art, design, audio, programming, marketing, journalism and sales! Learn how to break into the business and hit the jackpot from industry legends including Shigeru Miyamoto, Sid Meier, Trip Hawkins, Will Wright and more! Foreword by Atari founder Nolan Bushnell.
“Finally, a book that shows you how to make all your dreams come true – and make serious money doing it!” -Brian Fargo, Founder, Interplay/InXile Ent.
“Reveals the secrets of playing to win… and how to do it making great games!” -“Wild Bill” Stealey, Founder, MicroProse/Int. Magic
“A must-read… The first book on the videogame business that’s both insightful and entertaining." -Ed Zobrist, President, Sierra Online
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Dream of launching a new product, project or startup? Wish granted! Thanks to crowdfunding, today’s hottest form of investment, suddenly anyone can bring any idea or invention to life on the... More > Internet. The world’s leading guide to raising money online, The Crowdfunding Bible shows you how to launch, market and successfully run a high-tech fundraising campaign, regardless of industry or budget. It reveals the secrets to catching the media and public’s eye, and attracting donors, in a language that everyone can understand. From books to films, albums, events and consumer products and video games, dive in to discover the new world of venture capital waiting at your fingertips. FEATURES: Best Crowdfunding Sites and Services / Full Guides: How to Start & Promote Any Project / Expert Tips and Advice / PR and Social Media Strategies / Advice from Top Creators. “Every entrepreneur thinking about jumping into the wild world of crowdfunding needs to read this.” -J. Jennings Moss, Editor, Portfolio.com< Less
From smartphone apps to tablet PCs and social networks, any business can use technology to increase ROI and boost productivity without sacrificing quality or customer service. A complete guide with... More > hints, tips and advice for modern executives of all experience levels, small business expert and entrepreneur Scott Steinberg reveals how to tap their power within. From marketing and management to leadership, advertising and public relations, learn how to slash costs and maximize productivity using today’s latest high-tech innovations. Every business – and business plan – can profit from keeping up with IT advances. Join us as we reveal how to give yours an upgrade.
Includes: Best Business Apps, Gadgets, Online Services – Social Media Secrets: Facebook, Twitter, Google+ – Advertising and PR on Any Budget – Online Marketing and SEO – IT Security Tips – How to Start Any Business Overnight
“The one book every entrepreneur should keep handy.” Gary Shapiro, CEO, Consumer Electronics Association< Less
MASTER THE ART OF LEADERSHIP AND INNOVATION! Everything has changed for businesses, brands and working professionals competing in the modern marketplace. A new manifesto for success, Becoming... More > Essential reveals the crucial leadership and management strategies that organizations, executives and job seekers can implement to thrive in the age of change. Through expert advice and hands-on activities, the training guide demonstrates how to create lasting value, communicate brand equity, and cultivate competitive advantage so strong that you become impossible to replace. In a world where abundance, not scarcity, is the challenge, Becoming Essential reveals how to become invaluable to customers on every level. Features: • Strategic Innovation Secrets • Cutting-Edge Management Techniques: Learn from Top Business Leaders • New Models for Planning, Research and Development • Trend, Sales and Market Forecasting Tools • Teamwork and Productivity Boosting Tips • Today’s Most Innovative Marketing & Advertising Techniques< Less
Want to raise money online? STOP: Don't launch a crowdfunding project on Kickstarter, Indiegogo or other fundraising websites without reading this must-see training guide first!
The expert hints and... More > tips found within this workbook will give you all the inside secrets you need to:
- Create amazing video pitches and campaign descriptions
- Design better rewards, pricing levels, and sales strategies
- Use the same tricks top successes do to send funding levels soaring
- Build stunning marketing and social media campaigns
- Make headlines and generate more media awareness
- Succeed with non-profit and for-profit fundraising efforts
- Raise record levels of venture capital online
Crowdfunding and Kickstarter: The Ultimate Guide includes exercises and step-by-step activities that walk you through the campaign design and management process. Inside, you'll discover how today's most successful creators design winning projects, and what it takes to plan for and run them from top to bottom.< Less
Are you a meeting planner organizing a special event? Don't send out an invitation, or book professional speakers or hotel space, without reading this must-see training guide first.
Inside, meeting... More > planners will find expert hints, tips and advice for getting more from every occasion, including:
- Creating unforgettable events, conferences, and tradeshows
- Sending ticket sales, attendance levels, and audience enthusiasm soaring
- Making meeting planning and event setup simple and effortless
- Getting more from professional speakers, keynotes and breakout sessions
- Designing headline-making marketing, PR and social media campaigns
- Extending the value of meetings and events
Professional Speakers, Meetings and Events Made Simple reveals the secrets today's most successful meeting planners use to design top events, from smarter ways to raise awareness and boost attendance to proven methods for making technology and social media work for your organization.< Less
