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Everything You Wanted to Know About Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines & How to Find, Price and Manage Corporate Writing Assignments By Paul Lima
eBook (ePub): $9.95
Everything You Wanted To Know About Freelance Writing combines two popular business of freelance writing books in one comprehensive book... "Business of Freelance Writing: How to Develop Article... More > Ideas and Sell Them to Newspapers and Magazines" shows you how to develop article ideas, write query letters, pitch your ideas to the right editor at the right publications, and follow up on your queries. "The Six Figure Freelancer" demonstrates how to plan and market your way to freelance writing success in the lucrative corporate market.< Less
How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content By Paul Lima
eBook (ePub): $7.95
"How to Write Web Copy and Social Media Content: Spruce up your website copy, blog posts and social media content" is more than a book on online writing. It takes writers through the... More > writing process, showing them how to think before they write. Then it demonstrates how to apply the process to website copy, blog posts and social media. This book is for those who want to make online copy and content sparkle. The book is based on business-writing courses the author teaches for University of Toronto continuing education students and corporate clients. In short, this book will you organize your thoughts before you write, become a more effective and efficient online writer, make your points in a clear, concise, easy to read or scan manner and achieve your purpose and obtain feedback (if so desired). This book is all about communicating more effectively online so readers understand why you are writing and what action, if any (remember, a "click" is an action), you need them to take.< Less
Build A Better Business Foundation: Business Vision, Business Plan, Marketing Plan & Time Management By Paul Lima
eBook (PDF): $14.95
Build A Better Business Foundation: Create a Business Vision, Write a Business Plan, Produce a Marketing Plan - while Managing Your Time Effectively. What does it take to succeed in business? It... More > takes a Business Vision. It takes a Business Plan. It takes a Marketing Plan. It takes time. And Build A Better Business Foundation will help you create your Business Vision, write your Business Plan, produce a Marketing Plan and manage your time. To succeed in business, it takes Build A Better Business Foundation. 37,000 words; 101 pages. Receive a free Search Engine Optimization e-report with the purchase of this book. Simply email your e-receipt to info@paullima.com and request the e-report.< Less
Do you know where your Web site ranks? How to optimize your Web site for the best possible Search Engine results By Paul Lima
Paperback: $14.95
Prints in 3-5 business days
"Do you know where your Website ranks?" includes detailed information on a dozen effective Search Engine Optimization techniques -- all in an easy-to-read, easy-to-follow book. Techniques... More > include: define your keywords and phrases; think vertically, horizontally and geographically when defining keywords; borrow and barter reciprocal links; use consistent, text-based site navigation menu; use keyword alternative text tags with graphics; combine keywords with Flash and other "non-text" objects (such as images); build a text-based site map; use keywords in your Title and meta tags; change your keywords from page to page; ensure all content includes keywords; submit your site to Google, Bing and Yahoo!. The book also included two chapters on SEO and blogging and SEO and social media, and how to use blogging and social media to promote your company, products or services, or cause online. Choose from paperback or PDF. Or go to www.paullima.com/books/seo.html to purchase Kindle or ePub editions.< Less
How to Write Media Releases to Promote Your Business, Organization, or Event By Paul Lima
Paperback: $19.95
Prints in 3-5 business days
If you are not telling your story, who is? Consumers often regard advertising with skepticism, but they regard similar messages in newspaper and magazine articles as credible. The proof? Public... More > relations generates 28% of sales inquiries, according to a consumer and business purchasing study. However, many organizations neglect this cost-effective marketing tool. "How to Write Media Releases to Promote your Business, Organization or Event (Third Edition)" includes information, examples and exercises that will explain: how PR differs from paid advertising; what editors and journalists consider newsworthy; how to focus your media release on your news; how to write concise media releases and media advisories; how to issue them; and when and how to follow up. Includes two new chapters on generating publicity using blogs and social media such as LinkedIn, Facebook and Twitter. Choose from stitched paperback or electronic PDF file; 18 chapters; 39,000 words.< Less
Are You Ready For Your Interview? How to Prepare for Media Interviews Includes Special Sections on Social Media By Paul Lima
eBook (PDF): $5.95
Are you seeking media attention? Have you sent out media releases to promote your company, product, service, issue, or event? Are you attempting to use the media to reach potential customers,... More > shareholders, sponsors, donors, or other stakeholders? Is their an issue in your sector or at your company that has, or might, capture public attention? Are you dealing with a problem or a crisis? If you answered yes to any of the above questions, you need to be prepared for interviews by reporters, broadcasters, or even bloggers. And "How To Prepare For Media Interviews" will show you how to get ready to face the media -- how to answer simple or confrontational questions and how to handle a crisis. The special report includes two sections on using social media to reach your target audience and to handle social media issues that may arise.< Less
Are You Ready for Your Interview? How to Prepare for Media Interviews Includes Special Sections on Social Media By Paul Lima
eBook (ePub): $5.95
Are you seeking media attention? Have you sent out media releases to promote your company, product, service, issue, or event? Are you attempting to use the media to reach potential customers,... More > shareholders, sponsors, donors, or other stakeholders? Is their an issue in your sector or at your company that has, or might, capture public attention? Are you dealing with a problem or a crisis? If you answered yes to any of the above questions, you need to be prepared for interviews by reporters, broadcasters, or even bloggers. And "How To Prepare For Media Interviews" will show you how to get ready to face the media -- how to answer simple or confrontational questions and how to handle a crisis. The special report includes two sections on using social media to reach your target audience and to handle social media issues that may arise.< Less
Six-figure Freelancer By Paul Lima
eBook (PDF): $7.95
Six-Figure Freelancer: How to Find, Price, and Manage Corporate Writing Assignments - Revised & Improved! With more ideas, more detail, more examples, more inspiration and more exercises to get... More > you started and keep you going! Paul Lima was a busy technology freelance writer, earning a six-figure income, during the dot-com boom. When it went bust, so did many of his Information Technology corporate clients. Paul developed new business and marketing plans and within 18 months he was as busy as he was during the height of the dot-com boom. To help freelancer writers create a personal road map to business success, Paul created a workshop based on his experiences. He has now turned his popular workshop into Six-Figure Freelancer. Focusing on writing for corporate markets (including businesses, associations, government agencies, non-profits and other organizations), Six Figure Freelancer demonstrates how to plan and market your way to freelance writing success.< Less
Six-figure Freelancer By Paul Lima
eBook (ePub): $7.95
Six-Figure Freelancer: How to Find, Price, and Manage Corporate Writing Assignments - Revised & Improved! With more ideas, more detail, more examples, more inspiration and more exercises to get... More > you started and keep you going! Paul Lima was a busy technology freelance writer, earning a six-figure income, during the dot-com boom. When it went bust, so did many of his Information Technology corporate clients. Paul developed new business and marketing plans and within 18 months he was as busy as he was during the height of the dot-com boom. To help freelancer writers create a personal road map to business success, Paul created a workshop based on his experiences. He has now turned his popular workshop into Six-Figure Freelancer. Focusing on writing for corporate markets (including businesses, associations, government agencies, non-profits and other organizations), Six Figure Freelancer demonstrates how to plan and market your way to freelance writing success.< Less
Business of Freelance Writing How to Develop Article Ideas and Sell Them to Newspapers and Magazines, Conduct Interviews and Write Article Leads By Paul Lima
eBook (ePub): $6.95
Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines, Conduct Interviews and Write Article Leads -- Do you want to earn a living as a freelance... More > writer? Can you imagine yourself working from home, selling your articles to newspapers, magazines, trade publications, and Web sites? If so, The Business of Freelance Writing , by Paul Lima, is for you. This book shows you how to develop article ideas, write query letters, pitch your ideas to the right editor at the right publications, and follow up on your queries. It also outlines everything you need to know to negotiate the sale of your work with editors who say "yes" to your ideas, reveals how to conduct effective interviews and shows you a variety of ways to write article leads.< Less