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Fundamentals of Writing: How to Write Articles, Media Releases, Case Studies, Blog Posts and Social Media Content By Paul Lima
eBook (ePub): $9.95
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Welcome to Fundamentals of Writing, a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other... More > publications), media releases, case studies, blog posts and social media content. The book is based on several writing courses that I teach online for University of Toronto continuing education students and for private students and corporate clients. Fundamentals of Writing is for you if you are looking to do any of the following: become a more effective writer; organize your thoughts before you write; write for a defined audience; make your points in a clear, concise, focused manner. My hope is that this book will help you effectively structure your written communication when writing articles, media releases, case studies, blog posts and social media content. - Paul Lima< Less
How to Write a Non-Fiction Book in 60 Days: Brainstorm, Outline and Write a Solid First Draft in Just 60 Days By Paul Lima
eBook (ePub): $7.95
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"How to Write a Non-fiction Book in 60 Days" is ideal for consultants, workshop leaders, speakers, freelance writers, or anyone who wants to write a solid first draft of a non-fiction book... More > - in 60 days. Learn how to take your book from inspiration to completion in days, not years. Written by successful freelance writer, author, and writing instructor Paul Lima, "How To Write A Non-fiction Book In 60 Days" takes you, step-by-step, from your book idea to a detailed chapter-by-chapter outline, to a solid first draft - in 60 days. In addition, "60 Days" includes two bonus chapters: one on constructing effective sentences and paragraphs and one on affordable self-publishing using print on demand (POD).< Less
How to Write Media Releases to Promote Your Business, Organization, or Event By Paul Lima
eBook (PDF): $12.95
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If you are not telling your story, who is? Consumers often regard advertising with skepticism, but they regard similar messages in newspaper and magazine articles as credible. The proof? Public... More > relations generates 28% of sales inquiries, according to a consumer and business purchasing study. However, many organizations neglect this cost-effective marketing tool. "How to Write Media Releases to Promote your Business, Organization or Event (Third Edition)" includes information, examples and exercises that will explain: how PR differs from paid advertising; what editors and journalists consider newsworthy; how to focus your media release on your news; how to write concise media releases and media advisories; how to issue them; and when and how to follow up. Includes two new chapters on generating publicity using blogs and social media such as LinkedIn, Facebook and Twitter. Choose from stitched paperback or electronic PDF file; 18 chapters; 39,000 words.< Less
Everything You Wanted to Know About Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines & How to Find, Price and Manage Corporate Writing Assignments By Paul Lima
eBook (ePub): $9.95
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Everything You Wanted To Know About Freelance Writing combines two popular business of freelance writing books in one comprehensive book... "Business of Freelance Writing: How to Develop Article... More > Ideas and Sell Them to Newspapers and Magazines" shows you how to develop article ideas, write query letters, pitch your ideas to the right editor at the right publications, and follow up on your queries. "The Six Figure Freelancer" demonstrates how to plan and market your way to freelance writing success in the lucrative corporate market.< Less
Do you know where your Web site ranks? How to optimize your Web site for the best possible Search Engine results By Paul Lima
eBook (PDF): $7.95
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"Do you know where your Website ranks?" includes detailed information on a dozen effective Search Engine Optimization techniques -- all in an easy-to-read, easy-to-follow book. Techniques... More > include: define your keywords and phrases; think vertically, horizontally and geographically when defining keywords; borrow and barter reciprocal links; use consistent, text-based site navigation menu; use keyword alternative text tags with graphics; combine keywords with Flash and other "non-text" objects (such as images); build a text-based site map; use keywords in your Title and meta tags; change your keywords from page to page; ensure all content includes keywords; submit your site to Google, Bing and Yahoo!. The book also included two chapters on SEO and blogging and SEO and social media, and how to use blogging and social media to promote your company, products or services, or cause online. Choose from paperback or PDF. Or go to www.paullima.com/books/seo.html to purchase Kindle or ePub editions.< Less
Copywriting That Works: Bright Ideas to Help You Inform Persuade, Motivate and Sell! By Paul Lima
eBook (PDF): $19.95
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If you want to master the craft of writing advertising copy that informs, persuades, motivates and sells, then this book is for you. From branding to hard sell, from ads to direct response marketing,... More > from website copy to social media, Copywriting That Works... works! The book will show you how to: develop concepts that command attention; write headlines and body copy that meet your objectives; apply creative copywriting concepts to ads, direct response brochures, Web copy and social media. In a step-by-step approach, this practical, easy-to-follow book shows you the importance of: determining your purpose, defining your target market, knowing your unique selling proposition before you write, and differentiating between brand awareness and hard sell and between features and benefits. In addition, Copywriting That Works includes a bonus chapter on how to optimize websites for the best Search Engine results. "I learned more in 10 pages of Paul's book than I learned in an 8 week course."< Less
Put Time On Your Side By Paul Lima
eBook (PDF): $4.95
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Put Time On Your Side. If you are not managing your time effectively, then you are not managing your business effectively. By showing you how to manage your time, this report will help you manage... More > your business and help you implement your Business and Marketing Plans - so you can achieve your Business Vision. Includes practical exercises to help you determine what you want to do and need to do and will help you honestly address time management and self-management issues.< Less
If You Don’t Know Where You are Going, How are You Going to Get There: Your Business Vision By Paul Lima
eBook (PDF): $4.95
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Your Business Vision is the foundation of your business and marketing plans. By showing you how to answer the 5 Ws – who, what, where, when and why – this report will help you develop a... More > practical business vision, upon which you can build and market your business.< Less
How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content By Paul Lima
eBook (ePub): $7.95
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"How to Write Web Copy and Social Media Content: Spruce up your website copy, blog posts and social media content" is more than a book on online writing. It takes writers through the... More > writing process, showing them how to think before they write. Then it demonstrates how to apply the process to website copy, blog posts and social media. This book is for those who want to make online copy and content sparkle. The book is based on business-writing courses the author teaches for University of Toronto continuing education students and corporate clients. In short, this book will you organize your thoughts before you write, become a more effective and efficient online writer, make your points in a clear, concise, easy to read or scan manner and achieve your purpose and obtain feedback (if so desired). This book is all about communicating more effectively online so readers understand why you are writing and what action, if any (remember, a "click" is an action), you need them to take.< Less
Build A Better Business Foundation: Business Vision, Business Plan, Marketing Plan & Time Management By Paul Lima
Paperback: $19.95
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Build A Better Business Foundation: Create a Business Vision, Write a Business Plan, Produce a Marketing Plan - while Managing Your Time Effectively. What does it take to succeed in business? It... More > takes a Business Vision. It takes a Business Plan. It takes a Marketing Plan. It takes time. And Build A Better Business Foundation will help you create your Business Vision, write your Business Plan, produce a Marketing Plan and manage your time. To succeed in business, it takes Build A Better Business Foundation. 37,000 words; 101 pages. Receive a free Search Engine Optimization e-report with the purchase of this book. Simply email your e-receipt to info@paullima.com and request the e-report.< Less