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(re)Discover the Joy of Creative Writing By Paul Lima
eBook (PDF): $7.95
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With over 50 exercises to get you started and to keep you writing, "(re)Discover the Joy of Creative Writing” is ideal for new writers looking to boost their creativity or for experienced... More > writers looking to reignite their creative fuse. If you want to practice the art of writing, hone your craft or explore creative writing options, this book is the place to start. It focuses on the personally-rewarding and joyful aspects of creative writing and shows you how to kick-start your creative writing and how to keep it going as you freefall, play word association, journey through childhood, play "What if…?" and use many other tools and techniques to get you writing and keep you going. "I feel invigorated and out of the rut." - Kathy Tyre; "...a nourishing shot in the arm..." - Pam Roster.< Less
Build A Better Business Foundation: Business Vision, Business Plan, Marketing Plan & Time Management By Paul Lima
eBook (PDF): $14.95
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Build A Better Business Foundation: Create a Business Vision, Write a Business Plan, Produce a Marketing Plan - while Managing Your Time Effectively. What does it take to succeed in business? It... More > takes a Business Vision. It takes a Business Plan. It takes a Marketing Plan. It takes time. And Build A Better Business Foundation will help you create your Business Vision, write your Business Plan, produce a Marketing Plan and manage your time. To succeed in business, it takes Build A Better Business Foundation. 37,000 words; 101 pages. Receive a free Search Engine Optimization e-report with the purchase of this book. Simply email your e-receipt to info@paullima.com and request the e-report.< Less
The Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines By Paul Lima
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The Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines (Third Edition) shows you how to develop article ideas, pitch your ideas to the right editor... More > at the right publications and follow up on your queries. It outlines everything you need to know to negotiate the sale of your work with editors who say "yes" to your ideas. It reveals how to conduct effective interviews and a variety of ways to write article leads. (Choose from spiral-bound paperback or electronic PDF format; 22 chapters; 118 pages.)< Less
How to Write a Non-fiction Book in 60 Days By Paul Lima
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"How to Write a Non-fiction Book in 60 Days" is ideal for consultants, workshop leaders, speakers, freelance writers, or anyone who wants to write a solid first draft of a non-fiction book... More > - in 60 days. Learn how to take your book from inspiration to completion in days, not years. Written by successful freelance writer, author, and writing instructor Paul Lima, "How To Write A Non-fiction Book In 60 Days" takes you, step-by-step, from your book idea to a detailed chapter-by-chapter outline, to a solid first draft - in 60 days. In addition, "60 Days" includes two bonus chapters: one on constructing effective sentences and paragraphs and one on affordable self-publishing using print on demand (POD).< Less
How to Write Media Releases to Promote Your Business, Organization, or Event By Paul Lima
eBook (PDF): $12.95
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If you are not telling your story, who is? Consumers often regard advertising with skepticism, but they regard similar messages in newspaper and magazine articles as credible. The proof? Public... More > relations generates 28% of sales inquiries, according to a consumer and business purchasing study. However, many organizations neglect this cost-effective marketing tool. "How to Write Media Releases to Promote your Business, Organization or Event (Third Edition)" includes information, examples and exercises that will explain: how PR differs from paid advertising; what editors and journalists consider newsworthy; how to focus your media release on your news; how to write concise media releases and media advisories; how to issue them; and when and how to follow up. Includes two new chapters on generating publicity using blogs and social media such as LinkedIn, Facebook and Twitter. Choose from stitched paperback or electronic PDF file; 18 chapters; 39,000 words.< Less
The Six-Figure Freelancer: How to Find, Price and Manage Corporate Writing Assignments By Paul Lima
eBook (PDF): $9.95
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THE SIX-FIGURE FREELANCER: Second Edition. “This book delivers an exciting message: freelance writers can make a good living! I urge any freelancer struggling to make ends meet to get Paul... More > Lima's down-to-earth e-book, study it, and do what it says. You will look back and realize this was a turning point in your writing life.” – Gordon Graham, president, Professional Writers Association of Canada (PWAC) and full-time freelance writer since 1987. Focusing on writing (and editing) material for corporate markets (including businesses, associations, government agencies, non-profits and other organizations), The Six-Figure Freelancer will show you how to plan and market your way to freelance writing success. (Choose from spiral-bound paperback or electronic PDF format; 24 chapters; 138 pages.)< Less
Do you know where your Web site ranks? How to optimize your Web site for the best possible Search Engine results By Paul Lima
eBook (PDF): $7.95
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"Do you know where your Website ranks?" includes detailed information on a dozen effective Search Engine Optimization techniques -- all in an easy-to-read, easy-to-follow book. Techniques... More > include: define your keywords and phrases; think vertically, horizontally and geographically when defining keywords; borrow and barter reciprocal links; use consistent, text-based site navigation menu; use keyword alternative text tags with graphics; combine keywords with Flash and other "non-text" objects (such as images); build a text-based site map; use keywords in your Title and meta tags; change your keywords from page to page; ensure all content includes keywords; submit your site to Google, Bing and Yahoo!. The book also included two chapters on SEO and blogging and SEO and social media, and how to use blogging and social media to promote your company, products or services, or cause online. Choose from paperback or PDF. Or go to www.paullima.com/books/seo.html to purchase Kindle or ePub editions.< Less
Are You Ready For Your Interview? How to Prepare for Media Interviews By Paul Lima
Paperback: $10.95
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Are you seeking media attention? Have you sent out media releases to promote your company, product, service, issue, or event? Are you attempting to use the media to reach potential customers,... More > shareholders, sponsors, donors, or other stakeholders? Is their an issue in your sector or at your company that has, or might, capture public attention? Are you dealing with a problem or a crisis? If you answered yes to any of the above questions, you need to be prepared for interviews by reporters, broadcasters, or even bloggers. And "How To Prepare For Media Interviews" will show you how to get ready to face the media -- how to answer simple or confrontational questions and how to handle a crisis. The special report includes two sections on using social media to reach your target audience and to handle social media issues that may arise.< Less
Copywriting That Works: Bright Ideas to Help You Inform Persuade, Motivate and Sell! By Paul Lima
eBook (PDF): $19.95
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If you want to master the craft of writing advertising copy that informs, persuades, motivates and sells, then this book is for you. From branding to hard sell, from ads to direct response marketing,... More > from website copy to social media, Copywriting That Works... works! The book will show you how to: develop concepts that command attention; write headlines and body copy that meet your objectives; apply creative copywriting concepts to ads, direct response brochures, Web copy and social media. In a step-by-step approach, this practical, easy-to-follow book shows you the importance of: determining your purpose, defining your target market, knowing your unique selling proposition before you write, and differentiating between brand awareness and hard sell and between features and benefits. In addition, Copywriting That Works includes a bonus chapter on how to optimize websites for the best Search Engine results. "I learned more in 10 pages of Paul's book than I learned in an 8 week course."< Less
Building Your Business Plan and Your Marketing Plan By Paul Lima
eBook (PDF): $4.95
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Building Your Business Plan and Your Marketing Plan: A Step-By-Step Guide to Planning & Promoting Your Business. No matter what type of business you are launching (expanding or reworking), this... More > e-report will show you how to build your Business Plan and Marketing Plan and turn your Business Vision (or idea) into your reality. Informative and practical, this is a report you can put to work today. "Don't start your business without reading this report first! It will say you time and aggravation, and get you focused." - Fred Matthews. 50 pages. 20,880 words. Downloadable PDF. Only $4.95.< Less