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The Management of Strategy in the Marketplace By Ernest R. Cadotte, Harry J. Bruce
Paperback: $45.05
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(3 Ratings)
The textbook The Management of Strategy in the Marketplace (Cadotte, Bruce) is designed to accompany the Marketplace Live business simulations. It is completely optional as the Marketplace Live... More > business simulations are stand-alone exercises. The purpose of the textbook is to lay out an intellectual foundation that will prepare students to compete in the real marketplace. The simulation provides a living case through which students gain hands-on experience in business management. In short, the textbook provides the theory; the simulation provides the practice.< Less