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Apple's Business Strategy circa 1991
eBook (PDF): $3.75
This fast read describes Apple Computer's business policy during 1991. This was a pivotal time for Apple in terms of its place in the computer market. The paper frames Apple's business policy using a... More > strategy statement that gives a snapshot of what area in the computer market Apple occupied, where it should be, and how it should align its operations to achieve it. There's also analysis of nature of the computer market during 1991 and what forces shaped Apple's strategy, and use of Michael Porter Five's Forces to further understand Apple. Ideal for students, business people who want a quick, fast analysis, and anyone wanting to further understand the background of the one of the world most innovative companies. Written by a Fordham MBA graduate student.< Less
Fannie Mae's Accounting Scandal: An Analysis of its Public Relations Crisis
eBook (PDF): $2.95
Fannie Mae's accounting scandal (especially in the light of the recent economic turmoil due to the bailout controversy.) is an example of a company unprepared to deal with a corporate pr crisis.... More > Additionally the This case study provides a good overview of how the accounting crisis. happened, what wrong, some suggestions to manage a pr crisis more effectively, and how the media reacted to it. This analysis is useful given the controversy in which former Fannie Mae CEO Franklin Raines is embroiled. This book is written by a Fordham MBA studnet< Less
Jet Blue's Corporate Strategy
eBook (PDF): $6.95
Brown Boveri’s Strategic History and Future Changes
eBook (PDF): $3.50
Wal Mart's RFID Supply Chain Strategy
eBook (PDF): $5.99
Laura Ashely & Fedex Strategic Supply Chain Allliance
eBook (PDF): $2.49
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