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Apple's Business Strategy circa 1991 By James McClellan
eBook (PDF): $3.75
This fast read describes Apple Computer's business policy during 1991. This was a pivotal time for Apple in terms of its place in the computer market. The paper frames Apple's business policy using a... More > strategy statement that gives a snapshot of what area in the computer market Apple occupied, where it should be, and how it should align its operations to achieve it. There's also analysis of nature of the computer market during 1991 and what forces shaped Apple's strategy, and use of Michael Porter Five's Forces to further understand Apple. Ideal for students, business people who want a quick, fast analysis, and anyone wanting to further understand the background of the one of the world most innovative companies. Written by a Fordham MBA graduate student.< Less
Fannie Mae's Accounting Scandal: An Analysis of its Public Relations Crisis By James McClellan
eBook (PDF): $2.95
Fannie Mae's accounting scandal (especially in the light of the recent economic turmoil due to the bailout controversy.) is an example of a company unprepared to deal with a corporate pr crisis.... More > Additionally the This case study provides a good overview of how the accounting crisis. happened, what wrong, some suggestions to manage a pr crisis more effectively, and how the media reacted to it. This analysis is useful given the controversy in which former Fannie Mae CEO Franklin Raines is embroiled. This book is written by a Fordham MBA studnet< Less
Clear Channel's Digital Strategy By James McClellan
eBook (PDF): $4.95
This paper highlights Clear Channel's digital media strategy. It shows some of the promises and limitations of new media. This paper is especially relevant in light of the current selling of some of... More > Clear Channels media properties.< Less
Jet Blue's Corporate Strategy By James McClellan
eBook (PDF): $6.95
This e-book provides a comprehensive analysis of Jet Blue's company strategy including SWOT analysis, corporate culture analytics, selection and motivation of key company executives, company strategy... More > and implementation. Written by 5 Fordham MBA Management students< Less
Brown Boveri’s Strategic History and Future Changes By James McClellan
eBook (PDF): $3.50
This book contains an essay that looks at the Brown Boveri Corp. It provides an analysis of its international management strategy and its issues. This analysis is good for those interesting into... More > delving deeper into corporate strategy issues< Less
Wal Mart's RFID Supply Chain Strategy By James McClellan
eBook (PDF): $5.99
This is a presentation that provides a good overview of Wal-Mart's revolutionary supply chain strategy. The presentation shows how RFIDS work and how Wal-Mart uses it to gain a competitive... More > advantage. It also raises some important questions.< Less
Laura Ashely & Fedex Strategic Supply Chain Allliance By James McClellan
eBook (PDF): $2.49
An analysis of the innovative supply chain alliance created by Laura Ashely and Federal Express. This case study will be helpful those who may not be specialists in supply chain management, but want... More > exposure to its unique issues.< Less

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B Inspired B Inspired By Brandon Warren
Paperback: $15.99
19-20: MS V3.0 19-20: MS V3.0 By Liza Cowan
Paperback: $30.00
Mariposa Mariposa By Joseph Huerta
Paperback: $19.95