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Marke Deutschland. Der Weg zu einer professionellen Steuerung des Deutschlandbildes im Ausland. Brand Germany: The way towards an effective management of Germany's image abroad. By Lars M. Heitmueller
eBook (PDF): $15.53
The road towards an effective Country Image Management. A qualitative exploration among German influencers and decision-makers how to manage the image of Germany in the future.
Marke Deutschland. Der Weg zu einer professionellen Steuerung des Deutschlandbildes im Ausland. Brand Germany: The way towards an effective management of Germany's image abroad. By Lars M. Heitmueller
Paperback: $41.34
Prints in 3-5 business days
The road towards an effective Country Image Management. A qualitative exploration among German influencers and decision-makers how to manage the image of Germany in the future.
Brand Germany: The way towards an effective management of Germany's image abroad. Marke Deutschland: Der Weg zu einer professionellen Steuerung des Deutschlandbildes im Ausland. By Lars M. Heitmueller
Paperback: $41.34
Prints in 3-5 business days
The road towards an effective Country Image Management. A qualitative exploration among German influencers and decision-makers how to manage the image of Germany in the future. This thesis is an... More > investigation into the perception of important German stakeholders concerning the manageability and the actual management process of the German image abroad. The aims of the research are as follows: (a) to discuss the manageability of country images and the present management of the German image abroad; (b) to identify the special role of Public Relations in this process and realistic approaches and tools; (c) to find out the interests, motivation and perspectives of the different stakeholder groups; (d) to discuss a structure for future Country Image Management.< Less
Brand Germany: The way towards an effective management of Germany's image abroad. Marke Deutschland: Der Weg zu einer professionellen Steuerung des Deutschlandbildes im Ausland. By Lars M. Heitmueller
eBook (PDF): $16.76
The road towards an effective Country Image Management. A qualitative exploration among German influencers and decision-makers how to manage the image of Germany in the future. This thesis is an... More > investigation into the perception of important German stakeholders concerning the manageability and the actual management process of the German image abroad. The aims of the research are as follows: (a) to discuss the manageability of country images and the present management of the German image abroad; (b) to identify the special role of Public Relations in this process and realistic approaches and tools; (c) to find out the interests, motivation and perspectives of the different stakeholder groups; (d) to discuss a structure for future Country Image Management.< Less
Corporate Communication Map By Lars M. Heitmueller
eBook (PDF): $0.99
Aim of this map is to provide a visual overview about the corporate communication, a kind of ‘Corporate Communication Framework’. Via mouse click on page 13, the map jumps to the embedded... More > models and sources. The Pre-Beta release is the result of an “experiment” conducted during the winter semester 2012/2013 of the Master of Arts in Business Communications Management program of Hochschule für Technik und Wirtschaft (University of Applied Sciences) in Berlin. The Corporate Communication Map is meant as a living document. Therefore, we are happy about your feedback.< Less

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1
Genius Matters Genius Matters By Angela Maiers
Paperback: $22.00
 
 
2
Giving Back Giving Back By James Jones & Jody Fuson
Paperback: $12.95
 
 
3
The CashPT® Blueprint: How I Built and Scaled a Successful Cash-Based Physical Therapy Practice Even When I Was Told It Was Unethical, a Bad Idea and That No One Would Pay More Than Their Copay for Physical Therapy! The CashPT®... By Aaron LeBauer
Paperback: $19.97
 
 
 
 
5
Animal Dads Animal Dads By Ami Dobelle
Paperback: $13.49
 
 
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The Initiated The Initiated By Micki Voisard
Paperback: $14.95
 
 
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