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Hillstrom's Multichannel Secrets By Kevin Hillstrom
Paperback: $14.95
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In Hillstrom's Multichannel Secrets, Kevin shares fifty-nine facts that executives can use to improve profitability. The timing for a book of this nature couldn't be better. With postage increases... More > threatening the viability of direct marketing, customers demanding control over their mailbox and inbox, and an explosion in micro-channels, CEOs are left with few options for understanding the most important multichannel advertising issues. Hillstrom's Multichannel Secrets is a handbook for executives looking to improve the performance of multichannel initiatives. The executive won't find beautiful graphs or charts in this book. The leader won't struggle with complex mathematical equations. Instead, the executive will gain knowledge acquired during two decades of multichannel strategy implementation at some of the most successful multichannel brands in the world.< Less
Hillstrom's Contact Strategy Optimization On A Budget By Kevin Hillstrom
eBook (PDF): $79.00
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Kevin Hillstrom brings twenty years of practical experience at leading multichannel marketers like Nordstrom, Eddie Bauer, and Lands' End to the challenge of Contact Strategy Optimization. Too... More > often, identifying the proper catalog and e-mail contact strategy requires expensive black box algorithmic solutions that are difficult to understand. In this document, Kevin illustrates a straightforward approach to the challenge, offering a simple spreadsheet that can be used by any Executive or Business Analyst.< Less
Hillstrom's Multichannel Secrets By Kevin Hillstrom
eBook (PDF): $7.95
Download immediately.
In Hillstrom's Multichannel Secrets, Kevin shares fifty-nine facts that executives can use to improve profitability. The timing for a book of this nature couldn't be better. With postage increases... More > threatening the viability of direct marketing, customers demanding control over their mailbox and inbox, and an explosion in micro-channels, CEOs are left with few options for understanding the most important multichannel advertising issues. Hillstrom's Multichannel Secrets is a handbook for executives looking to improve the performance of multichannel initiatives. The executive won't find beautiful graphs or charts in this book. The leader won't struggle with complex mathematical equations. Instead, the executive will gain knowledge acquired during two decades of multichannel strategy implementation at some of the most successful multichannel brands in the world.< Less