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Understanding Y: Inside the Minds of Millennials By Tara Lamberson & Paul Lewis
Paperback: $35.30
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Understanding Y: Inside the Mind of Millennials is an in-depth exploration of the mindset and motivations of Gen Y in the United States. It's the culmination of real world marketing experience... More > targeting Gen Y from the innovative minds at MindComet.It's the synthesis of diverse focus groups, hundreds of interviews and feedback from Gen Y and the marketers who have successfully reached them. We've created this guide to help companies master the media and message that will resonate with the complex youth culture. This book provides tools to assist business professionals in understanding and devising their own strategies through a well-defined and proven process. < Less

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The Auctioneer's Apprentice  A Parable For Living An Abundant Life The Auctioneer's... By Chad Coe
Paperback: $19.99