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Value Drivers in e-Business 2.0 - How Web 2.0 is changing the Landscape of e-Business By Vincent de la Mar
eBook (PDF): $14.95
This 2007 Master of Science Web 2.0 research (written by an entrepreneurial MScBA student at RSM Erasmus University (Netherlands) and Babson College (Boston, MA)) further develops Entrepreneurship... More > and Strategic Management theory on value creation in e-Business, by looking at Web 2.0 and providing first insights in value drivers (themes) in the developed concept of ‘e-Business 2.0’. In this research, a framework is given that implements Web 2.0 as a technological enabler of interaction with and between communities and companies, while also introducing a shift towards e-Business 2.0. The focus in this research is on empirical findings on e-Businesses that embrace Web 2.0 in order to (co-)create value with users and to gain a competitive advantage.< Less

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