Local Store Marketing is a must for every retailer large or small who wants to fully capitalize on the sales potential of their all-important 3-mile trade radius. Gray Cat's Local Store Marketing... More > Manual for Retailers tells you how to tap into the power of local store marketing to help your store achieve sustained and successful sales growth this year--and beyond.
This easy-to-use manual gives you step-by-step instructions on how to implement proven local store marketing strategies at your store for little or no cost, and includes helpful worksheets, checklists and action plans.
John Matthews: In-the-Trenches Marketing with Big Chain Experience: Passionate about the sales power of local store marketing from his 20+ years in the retail sector, Gray Cat's John Matthews has created this handy manual as a year-round marketing resource that retailers can turn to again and again!< Less
You have worked hard to make your store a reality–-now it is time to introduce your store to the all-important three-mile trade area surrounding it. Creating an exciting grand opening... More > requires work upfront, but in the long run will make your store start off on the right foot in your community. It is critical to make a great first impression to your community as well as your new customers--and this manual provides all the necessary tools for you to accomplish this.
This manual is designed to give you “step-by-step” instructions to make your grand opening a huge success. The key to a great grand opening is to use a variety of effective techniques to draw attention to your new store. Gray Cat's Grand Opening Manual for Retailers helps you create an exciting kickoff for your new store!< Less