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In Lighter Vein.. By KISHOLOY ROY
Paperback: $17.77
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This book is a collection of cartoons sketched by the author between 1998 and 2003. A very significant time period for India since a lot changed in this country as far as its social structure and... More > values are concerned. This collection titled In Lighter Vein.. by an Indian basically focuses on the various characters of the Indian population through five mini series viz. Wow! That’s India, Take it easy Chaps!, Unreliable Indians, Hello Ministers! and Jobs, Interviews Etc. There are various events and plots that have been sketched which were extremely contemporary during the time period of 1998 and 2003. Simultaneously there are also issues sketched in this collection that are extremely relevant and bothering for the country even today. The collection is supposed to be accepted by people across all age groups since the plots/issues of a majority of the cartoons are known and hence they can clearly see the humor element in them.< Less
In Lighter Vein.. By KISHOLOY ROY
eBook (ePub): $12.48
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This e-book is a collection of cartoons sketched by the author between 1998 and 2003. A very significant time period for India since a lot changed in this country as far as its social structure and... More > values are concerned. This collection titled In Lighter Vein.. by an Indian basically focuses on the various characters of the Indian population through five mini series viz. Wow! That’s India, Take it easy Chaps!, Unreliable Indians, Hello Ministers! and Jobs, Interviews Etc. There are various events and plots that have been sketched which were extremely contemporary during the time period of 1998 and 2003. Simultaneously there are also issues sketched in this collection that are extremely relevant and bothering for the country even today. The collection is supposed to be accepted by people across all age groups since the plots/issues of a majority of the cartoons are known and hence they can clearly see the humor element in them.< Less
Case Studies on Marketing By KISHOLOY ROY
Paperback: $17.44
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The book has case studies on basically four broad categories of marketing viz. brand management, services marketing, retail marketing and sales management. The book has been written mainly from the... More > Indian perspective but then the learning to be derived as worldwide relevance. In short, the book is an excellent compilation of short but effective case studies that can be discussed in class to facilitate the theories learnt in class sessions.< Less
Celebrity Branding & Brand Endorsements: An Insight By KISHOLOY ROY
Paperback: $13.73
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This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of... More > celebrity endorsements and impact of celebrities on brands. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculties in the above areas.< Less
Marketing Services In The Indian Context By KISHOLOY ROY
eBook (ePub): $14.04
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This book highlights all the important aspects of service marketing starting from the basics concepts of service marketing and it goes on to describe some of the evolving facets of this subject of... More > study. Marketing of services is not a phenomenon restricted to the urban markets of India. Rather it has evolved in a big way in the country’s hinterlands too. Service organizations have all effectively attempted at connecting with India at the bottom of the economic pyramid by not just marketing to the rural populace profitably but also enhancing their lifestyle in the process. Overall, the author feels that the book shall serve as a wholesome and informative read for students pursuing MBA programs in various colleges and universities apart from the professionals attached with the business of developing and marketing services in India and abroad.< Less
Celebrity Branding & Brand Endorsements: An Insight By KISHOLOY ROY
eBook (PDF): $7.19
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This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of... More > celebrity endorsements and impact of celebrities on brands. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculties in the above areas.< Less
Case Studies on Marketing By KISHOLOY ROY
eBook (ePub): $13.70
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This e-book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified... More > into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area. Conceptual understanding of the subject area along with application of theory is what this book offers. The questions at the end of each case study test the understanding of a case study by a student. The author hopes that this e-book will serve good to all students pursuing marketing management curriculum in various Indian universities as well as in various global institutions.< Less
Managing Sales By KISHOLOY ROY
eBook (PDF): $7.58
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This book on sales management majorly deals with varied aspects of sales management. Apart from discussing and detailing the various sales management positions and the role played by the sales force... More > in any company of the modern era, the concept of sales management as such is discussed in great detail. The various theories of personal selling have been discussed along with discussing the concept of salesmanship. There are various qualities of sales people that are favored the most by companies. The selling process or rather the various steps of the selling process have been detailed in this book along with discussing the recruitment and selection procedure in sales organizations. There are around 16 case studies to supplement the learning derived from the chapters of the book. The book will serve its purpose for students pursuing management programs of various universities.< Less
Retailing Management: Contemporary Issues and Case Studies By KISHOLOY ROY
Paperback: $12.99
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This book deals exclusively with an assortment of articles that enlightens readers about the various perspectives of the retailing business. Some of the ideas discussed in them are of universal... More > relevance and appeal and not just related to the Indian sub continent. The case studies mentioned in the book are an original work by the author and they are principally written keeping in mind the Indian retail scenario and consumer behavior. The author sincerely hopes that this effort of his will serve as reference text for students as well as professionals interested in the retailing arena.< Less
Retailing Management: Contemporary Issues and Case Studies By KISHOLOY ROY
eBook (PDF): $9.17
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This book deals exclusively with an assortment of articles that enlightens readers about the various perspectives of the retailing business. Some of the ideas discussed in them are of universal... More > relevance and appeal and not just related to the Indian sub continent. The case studies mentioned in the book are an original work by the author and they are principally written keeping in mind the Indian retail scenario and consumer behavior. The author sincerely hopes that this effort of his will serve as reference text for students as well as professionals interested in the retailing arena.< Less