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Case Studies on Marketing By KISHOLOY ROY
Paperback: $5.51
Prints in 3-5 business days
The book has case studies on basically four broad categories of marketing viz. brand management, services marketing, retail marketing and sales management. The book has been written mainly from the... More > Indian perspective but then the learning to be derived as worldwide relevance. In short, the book is an excellent compilation of short but effective case studies that can be discussed in class to facilitate the theories learnt in class sessions.< Less
Celebrity Branding & Brand Endorsements: An Insight By KISHOLOY ROY
Paperback: $13.73
Prints in 3-5 business days
(1 Ratings)
This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of... More > celebrity endorsements and impact of celebrities on brands. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculties in the above areas.< Less
Celebrity Branding & Brand Endorsements: An Insight By KISHOLOY ROY
eBook (PDF): $7.19
This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of... More > celebrity endorsements and impact of celebrities on brands. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculties in the above areas.< Less
Managing Sales By KISHOLOY ROY
eBook (PDF): $6.11
This book on sales management majorly deals with varied aspects of sales management. Apart from discussing and detailing the various sales management positions and the role played by the sales force... More > in any company of the modern era, the concept of sales management as such is discussed in great detail. The various theories of personal selling have been discussed along with discussing the concept of salesmanship. There are various qualities of sales people that are favored the most by companies. The selling process or rather the various steps of the selling process have been detailed in this book along with discussing the recruitment and selection procedure in sales organizations. There are around 16 case studies to supplement the learning derived from the chapters of the book. The book will serve its purpose for students pursuing management programs of various universities.< Less
Retailing Management: Contemporary Issues and Case Studies By KISHOLOY ROY
Paperback: $7.31
Prints in 3-5 business days
This book deals exclusively with an assortment of articles that enlightens readers about the various perspectives of the retailing business. Some of the ideas discussed in them are of universal... More > relevance and appeal and not just related to the Indian sub continent. The case studies mentioned in the book are an original work by the author and they are principally written keeping in mind the Indian retail scenario and consumer behavior. The author sincerely hopes that this effort of his will serve as reference text for students as well as professionals interested in the retailing arena.< Less
How to Write and Teach Case Studies Effectively? By KISHOLOY ROY
Paperback: $5.45
Prints in 3-5 business days
This book is classified into three sections. While the first one introduces the readers to case studies and their character, the second one deals with writing case studies effectively. The last... More > section deals with how to teach case studies effectively. The book has been mainly written keeping the Indian management education market in mind.< Less
Retailing Management: Contemporary Issues and Case Studies By KISHOLOY ROY
eBook (PDF): $6.88
This book deals exclusively with an assortment of articles that enlightens readers about the various perspectives of the retailing business. Some of the ideas discussed in them are of universal... More > relevance and appeal and not just related to the Indian sub continent. The case studies mentioned in the book are an original work by the author and they are principally written keeping in mind the Indian retail scenario and consumer behavior. The author sincerely hopes that this effort of his will serve as reference text for students as well as professionals interested in the retailing arena.< Less
Managing Sales By KISHOLOY ROY
Paperback: $8.74
Prints in 3-5 business days
This book on sales management majorly deals with varied aspects of sales management. Apart from discussing and detailing the various sales management positions and the role played by the sales force... More > in any company of the modern era, the concept of sales management as such is discussed in great detail. The various theories of personal selling have been discussed along with discussing the concept of salesmanship. There are various qualities of sales people that are favored the most by companies. The selling process or rather the various steps of the selling process have been detailed in this book along with discussing the recruitment and selection procedure in sales organizations. There are around 16 case studies to supplement the learning derived from the chapters of the book. The book will serve its purpose for students pursuing management programs of various universities.< Less
In Lighter Vein.. By KISHOLOY ROY
Paperback: $8.49
Prints in 3-5 business days
This book is a collection of cartoons sketched by the author between 1998 and 2003. A very significant time period for India since a lot changed in this country as far as its social structure and... More > values are concerned. This collection titled In Lighter Vein.. by an Indian basically focuses on the various characters of the Indian population through five mini series viz. Wow! That’s India, Take it easy Chaps!, Unreliable Indians, Hello Ministers! and Jobs, Interviews Etc. There are various events and plots that have been sketched which were extremely contemporary during the time period of 1998 and 2003. Simultaneously there are also issues sketched in this collection that are extremely relevant and bothering for the country even today. The collection is supposed to be accepted by people across all age groups since the plots/issues of a majority of the cartoons are known and hence they can clearly see the humor element in them.< Less
Do Case Studies have a Shelf Life? By KISHOLOY ROY
Paperback: List Price: $12.92 $10.98 | You Save: 15%
Prints in 3-5 business days
This book titled Do Case Studies Have a Shelf Life is extremely thought provoking to say the least. It is better for anyone to consider this book as an accompaniment to my previously published book... More > on case studies titled How to Write and Teach Case Studies Effectively? as that will give the person a more holistic idea not just about case studies but also regarding the basic idea behind this book. Apart from discussing about case studies and the way to design them, this book mentions about the elements that contribute to the shelf life of cases. It emphasizes on how to enhance the shelf life of case studies and how can not just the case writers and case development team but the marketing fraternity of cases and the teaching fraternity play a defining role in promoting and enhancing the shelf life of cases. The Concluding Thoughts on this topic hopefully shall invite various supporting and conflicting opinions< Less