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Strategic Management By Marius Dannenberg
Hardcover: $106.52
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This book deals with the topic of strategic management. In contains a brief introduction to the origin of management thinking. It explains the difference between operations and strategic management... More > theory and list major milestones in strategic management research. The reader will be introduced to a typical strategic management process model. It contain seven different steps one has to take to manage a company on a strategic level. These steps are: 1. Defining the company's purpose Mission, vision and objectives 2. Scanning of the external environment 3. Scanning of the internal environment 4. Situational analysis 5. Formulation of strategies 6. Selection and implementation of strategies 7. Evaluation of strategies< Less

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