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Online Marketing Simulations By Kevn Hillstrom
eBook (PDF): $4.99
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The Online Marketing Simulation is a methodology used by CEOs, CMOs, Web Analytics Experts, and Online Marketers to understand how customers evolve and change over time, allowing business leaders to... More > optimize the long-term profitability of a business. By analyzing purchase activity, Mr. Hillstrom demonstrates how customers with specific habits (i.e. customer clicks through a paid search ad or buys from an e-mail marketing message) and merchandise preferences evolve over time. The methodology in this book allows the Business Leader to predict future sales, and based on a five year forecast, make changes to the business today that result in a positive future outcome.< Less