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Words From Phil: Daily Love Letters for the Journey By Mike Ziemski, M.Ed.
Paperback: $9.95
Prints in 3-5 business days
This text is designed to help you look for the best, and be reminded of it over and over again, since it’s only through repetition that we learn, and therefore, reshape our minds, attitudes and... More > behaviors. Take it with you, along with a pencil or pen. Unlike a daily thought that is delivered to your inbox (which is great, by the way), think of the daily letters as they were originally written by St. Paul, as vehicles to strengthen the Christian community. You’ll notice the “letters” are on the left leaf, unlike most books which begin content on the right leaf. This allows you to write your thoughts and reflections on the page in front of you without having to deal with the book’s binding. If you don’t have any immediate thoughts about the passage, that’s great. Open the book tomorrow, and something may strike you after reading the next day’s letter. Or as you revisit the letters next month, the Holy Spirit may inspire you at that time to jot down a note or two.< Less
Shift: A Strategy "Geared" to Solidify School Finances By Mike Ziemski, M.Ed.
eBook (PDF): $14.99
Faith-based and private schools have been facing financial difficulties which have been blamed on shifting demographics, difficult economic times and new educational environments. However, schools... More > have not taken into consideration the mindset of the audience they're trying to reach with their marketing, nor have they paid attention to how parents want to fulfill their financial obligations. Schools have to change the way they do business, but, of course, no one likes change. This text presents a framework for not changing, but "shifting" the way schools "have always done it" to accommodate the way today's parents think. Examples come from schools that currently utilize them. Individually, the strategies work. But, when they are combined to work as a system, their synergy creates a powerful magnet to hold Development, Retention, Enrollment and Marketing together and create a firm financial foundation for the school.< Less
Marketing: A 12-Step Plan to Increase Inquiries to Your School By Mike Ziemski, M.Ed.
Paperback: $24.95
Prints in 3-5 business days
Most schools believe that their marketing strategies and techniques should be measured by how well enrollment increases at the school. Unfortunately, that's precisely why many faith-based and... More > private schools still see declining enrollment. Effective marketing increases inquiries to a school; effective enrollment practices increase enrollment. Businesses have sales and marketing departments. Marketing gets a potential customer interested in a product or service, and the sales process begins after the potential customer calls the business, or walks into the store to find out more about it. Further, many school leaders have confessed that they believe they're not creative enough to come up with ways to effectively market their schools. In reality, creativity is utilized in the classroom every day, and teachers already know the mechanics that go into creating a great marketing plan. This text demonstrates that teachers are more than teachers, and are instrumental to a school's successful marketing efforts.< Less
Retention: A Systems Approach to Growing Enrollment By Mike Ziemski, M.Ed.
Paperback: $24.95
Prints in 3-5 business days
This is perhaps the first publication to offer strategies for retaining students in faith-based schools on the K-12 level. Much of the work draws from experience in Catholic and Christian schools,... More > emphasizing the importance of Generational Differences and the profound effect knowing what generation today's parents and guardians belong to has on how they must be treated. Scott McKain's work, "What Customers REALLY Want," provides a framework to profile these tuition-paying parents, who are customers of the school. This text also examines why community-building activities (including fundraisers) are necessary so that retention strategies can have a positive effect, and offers a dozen retention strategies school leaders can implement RIGHT NOW to help secure their school's enrollment base.< Less
Understanding Advancement: A Systems Thinking Framework for Today's Faith - Based School By Mike Ziemski, M.Ed.
eBook (ePub): $0.00
In the non-profit world of education, Advancement is sometimes seen as just another word for Development, which is the process of generating revenue from the meaningful involvement of individuals in... More > the mission of the organization. While Development requires a process of relationship growth, it is only a component of Advancement, which is the action of continually moving toward an institution's vision. This short text is designed to assist in the formation of the mindset necessary for Advancement success, focusing on systems thinking rather than simply linear thinking.< Less

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