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Celebrity Branding & Brand Endorsements: An Insight
eBook (ePub): $8.63
This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of... More > celebrity endorsements and impact of celebrities on brands. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculties in the above areas.< Less
Czars of the East
eBook (ePub): $7.23
Czars of the East is a humble tribute to two of the greatest exponents of Indian cricket who hail from the Eastern zone of India. They are icons not just for the youth in this country; rather their... More > popularity extends across various demographic segments simply because of the way they have approached the game, conducted themselves on the field and off it and have been exemplary in making all of us understand the true essence of leadership. They are none other than Sourav Ganguly and Mahendra Singh Dhoni. This book has two major sections – the one dedicated to Sourav Ganguly and the other to Mahendra Singh Dhoni. Each such section further discusses a biographical account of the two players under several heads like The Formative Years, Marriage and After, On Top of the Game, Brand Endorsements, Miscellaneously Yours, Statistically Yours followed by a Picture Gallery dedicated to each of these two czars of Indian cricket.< Less
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