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11.03.2001-15.03.2001 - A Tale of Turnaround
eBook (ePub): $5.21
The Test match played between India and Australia at the Eden Gardens, Kolkata in March 2001 certainly is one of the most superbly fought and won Test matches by India in cricketing history. There is... More > little scope of finding another team earning such a victory under remotely similar circumstances. This was the Test match that altered the character of India’s playing XI. The Indians not just learnt to stay positive in adversity as a unit but also give a piece of their own shit if shit was passed on to them on field in any form. They were no more prepared to take things lying down. Therefore a book themed on this iconic Test match was a requirement and I purely as a cricketing enthusiast have tried my level best to justify the requirement as an author.< Less
How to Write Effective Teaching Notes and Teach Case Studies Effectively?
eBook (ePub): $11.74
This book titled How to Write Effective Teaching Notes & Teach Case Studies Effectively? can well be considered to complete my authored trilogy on management case studies. My previous two books... More > being How to Write and Teach Case Studies Effectively?and How to Enhance Shelf Life of Case Studies? This book not just goes a step further or rather couple of steps further into the exact and effective approach to teaching cases but it also details about writing effective teaching notes. Teaching notes go a long way in making teachers understand the efficacy of a case study and its suitability of usage in the context of a particular curriculum. It also offers teachers guidance/suggestion as how to conduct a class on case based teaching.< Less
Celebrity Branding & Brand Endorsements: An Insight
eBook (ePub): $8.63
This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of... More > celebrity endorsements and impact of celebrities on brands. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculties in the above areas.< Less
Czars of the East
eBook (ePub): $7.23
Czars of the East is a humble tribute to two of the greatest exponents of Indian cricket who hail from the Eastern zone of India. They are icons not just for the youth in this country; rather their... More > popularity extends across various demographic segments simply because of the way they have approached the game, conducted themselves on the field and off it and have been exemplary in making all of us understand the true essence of leadership. They are none other than Sourav Ganguly and Mahendra Singh Dhoni. This book has two major sections – the one dedicated to Sourav Ganguly and the other to Mahendra Singh Dhoni. Each such section further discusses a biographical account of the two players under several heads like The Formative Years, Marriage and After, On Top of the Game, Brand Endorsements, Miscellaneously Yours, Statistically Yours followed by a Picture Gallery dedicated to each of these two czars of Indian cricket.< Less
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