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Peak Customers: The Smart Way to Grow Your Business By Bruce May
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A simple marketing strategy based on new best practices in marketing utilizing automated marketing platforms. Easy to understand. Easy to implement. Focusing on Peak Customers is the smart way... More > to grow your business. Peak customers shop more often; they make more purchases; they engage with your more often; they engage with other customers more often; they respond more often to special offers; and they share those offers more often with others. Peak customers provide any small business the secret to growing your business.< Less
Media Brand Marketing: The New Business Models By Bruce May
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Media Brand Marketing is the practice of producing and publishing content like a media company to build audience which becomes a highly-qualified prospect pool for your business. The comprehensive... More > view of the emerging best practices in content marketing provides details on how to build a successful Media Brand Marketing system. More than just another campaign, Media Brand Marketing is a new approach to marketing that changes the fundamental business rules in any business plan, creating whole new business models.< Less
The Eighth Criteria: Market Focus By Bruce May
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The Eighth Criteria, Market Focus, is the missing piece in the Baldrige Criteria for Performance excellence. The Eighth Criteria gives marketing professionals the means to improve productivity,... More > overall performance, and helps you create strategic planning processes that lead directly to improvements in bottom line results. The Eighth Criteria can also help overcome the divide that exists between business owners and senior executives who often make critical strategic decisions that directly affect marketing but who fail to effectively communicate these decisions or fully appreciate the role that marketing plays in their own organization.< Less
The Content Graph By Bruce May
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There has been a revolution in marketing driven by digital content, particularly content that is designed to inform and educate prospects to build audience that can then be converted into marketing... More > qualified leads... but only after they have been nurtured with more content. The content that your business creates lives in cyberspace just like the social graph that connects you to your prospects and customers. Your content graph should be filled with rich, targeted content, polished off to meet the needs of specific customer segments. Marketing technologies, including both digital publishing tools and automated marketing platforms, enable any business, big and small, to become media-like, producing content to capture, engage and nurture leads. Creating and tracking engagement data inside your content graph is now a number one goal of any marketing system.< Less
Digital Marketing for Entrepreneurs By Bruce May
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This book shows you how to create all the elements of a marketing system designed to meet the needs of your business. It includes all the lessons and exercises necessary to walk you through the steps... More > to create a marketing plan capable of running a fully functional marketing and sales system. A marketing system consists of the tools, processes and strategies necessary to grow your business and generate, capture and nurture leads. This book explains everything you need to know to create these essential elements for your own marketing system.< Less
The Axix Business System Criteria By Bruce May
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The Axix Business System Criteria provides a simple and intuitive structure for addressing all the critical business requirements for building a business system to effectively manage an organization... More > and all its departments so that they work together to achieve key organizational goals. The criteria can be used by any size business to better organize, manage, and implement business strategies and operations. From leadership to knowledge management, every aspect of building and running a business organization can be addressed using the criteria. Startups can use the criteria to build a better business system from the ground up. The criteria can also adapt to existing organizations to assess and transform existing business processes.< Less
The Axix Marketing & Sales Criteria By Bruce May
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The Axix Marketing & Sales Criteria provides a simple and intuitive structure for addressing all the critical business requirements for building a marketing and sales system. Any size business... More > can use the criteria to better organize, manage, and implement marketing strategies and effectively grow revenue and market share. This book provides you with specific criteria that will allow you to build the strategic processes and best practices associated with creating and managing the marketing processes that will help you succeed in the marketplace. Startups can use the criteria to build a better business system from the ground up. The criteria can also adapt to existing organizations to assess and transform existing business processes.< Less
Selling in the Digital Age By Bruce May
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This book shows you how to sell in the digital age. It includes the most important lessons in using digital, social and content marketing best practices. Discover how you can use automated marketing... More > platforms to capture, nurture and convert leads.< Less
Digital Marketing for Entrepreneurs Study Guide By Bruce May
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This book is the study guide for the HBMAYCO workshops on marketing and sales. It shows you how to create all the elements of a marketing and sales system designed to meet the needs of your business.... More > It includes all the lessons and exercises necessary to walk you through the steps to create a plan capable of running a fully functional marketing and sales system. It also includes lessons covering the sales process and teaches you how to sell in the digital age.< Less
The Content Marketing Revolution By Bruce May
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A comprehensive explanation of how marketing works today. Learn how the pieces fit together and support each other, from online ad platforms, to the content that fuels the systems. It’s not... More > just about producing the best content. It’s about using that content in a more complex system... a content marketing system. The sum is greater than the parts. That sum-total means that we can engage with niche audiences, automate conversations, build detailed profile records, drive prospects to do business with our companies on their own terms and provide meaningful content that educates and even entertains our target markets in ways that have never been possible before. Accept the challenge of building a marketing system using the best practices described in this book and you will help fulfill the promise of digital technology which continues to change how we build customer relationships and sell products in the digital age.< Less

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