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STRATCOMM101: Strategic Communication for Policy and Program Planning By Anthony Christopher Jones & Patchree Patchrint
Paperback: $25.95
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Learn how the narrative paradigm provides tools for understanding how programs are received by audiences based on narrative fidelity and probability. Understand how to establish a significance for... More > your program, using Maslow’s Hierarchy of Needs to see how people rank human needs. Your program solves a problem, but does your document or proposal invoke the visualization technique? When you describe the problem do you do so in the form of a scenario with a link, brink, and impact? How is it that audiences dedicated to your cause experience dissonance to your proposal? What is dissonance? This text takes you on a journey of understanding advanced communication concepts to better understand how to write, speak, and evaluate policy. Not only will you establish a comparative advantage, but you will understand what it is and why it’s so important in policy and program persuasion.< Less
STRATCOMM101: Strategic Communication for Policy and Program Planning By Anthony Christopher Jones & Patchree Patchrint
eBook (PDF): $9.99
Learn how the narrative paradigm provides tools for understanding how programs are received by audiences based on narrative fidelity and probability. Understand how to establish a significance for... More > your program, using Maslow’s Hierarchy of Needs to see how people rank human needs. Your program solves a problem, but does your document or proposal invoke the visualization technique? When you describe the problem do you do so in the form of a scenario with a link, brink, and impact? How is it that audiences dedicated to your cause experience dissonance to your proposal? What is dissonance? This text takes you on a journey of understanding advanced communication concepts to better understand how to write, speak, and evaluate policy. Not only will you establish a comparative advantage, but you will understand what it is and why it’s so important in policy and program persuasion.< Less

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