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Asian ESP Journal Volume 7-1 UIBE Edition By Zuocheng Zhang & Dr. Paul Robertson
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This special issue on Asian ESP will serve to showcase the research and practice in Business English teaching in China and to provide a venue for exchange of experiences and thoughts with colleagues... More > in Asia and beyond. The booming of Business English in China has come in response to the need of China’s socio-economic development, the reform of English education in China, and the advances in research for business discourse and English for specific purposes. While China’s economy is increasingly globalized, there arises the demand for a large number of talents well-attuned to international business and adept at intercultural communication. Practitioners in Business English will find this a valuable edition to their teaching armory in China< Less