Leading print-buying expert Margie Dana shares 50 strategies for better understanding the motives, behaviors and buying practices of print buyers, creatives and marcom pros today.
In this new era of... More > digital media, commercial printers need to better understand the motives and challenges of their market: professionals who source print for their firms.
This book is a much-needed blueprint for print reps, sales managers, GMs, print CEOs and paper industry executives who want to improve their sales techniques and influence today's print customers.
Selling print is a new game - and this book provides a practical guide to playing it...and winning it!< Less
Expert collection of 50 tips for every print sales rep, print company owner, print GM and anyone else who works with professional print buyers today. Written by the publisher of "Margie's Print... More > Tips," this book is a must-read that's chock full of insights for selling print in an ever-changing industry.
Print sales reps need to get a better understanding of their customers: what are their challenges? What keeps them up at night? How should printers approach the sales cycle? What qualities are print buyers looking for in their service providers today? This book shares all of these insights - and much more.
Author Margie Dana is the leading expert on all-things-print-buying. Her mission is to bridge the gap between printers and their customers. This is the book that will make all the difference in the challenging life of a print sales rep.< Less
Print buying expert Margie Dana conducted research in December 2012 by creating a 20-question survey that was distributed to professionals who source print for their companies.
Over 160 print buyers... More > participated, providing fresh data about their current buying trends and practices. The author added her interpretation and comments to the data, and this final e-report provides critical print buyer intelligence that is sure to be valuable to printers, print sales reps, equipment manufacturers, and other service providers in the industry. Print buyers will get insights into what their peers are doing as the industry continues to change.< Less