This is the strategy that I use with my fitness center and dance studio clients to help them increase their presence on Facebook and Twitter, and ultimately use those sites to attract more local... More > members. This book skips right to the actual steps you can take to build your Facebook and Twitter accounts. It is written for beginners and those new to the social media scene, but even those with accounts already on Twitter and Facebook will find it helpful. It is not enough just to have a Facebook Page or a Twitter account, you must use it to interact with your fans and community, keep your name in their feeds and encourage them to take action. This plan will help you build a following, create a habit of using social media and interact with your community to promote your business and get more members at your gym or fitness center. And, you can do it all in 30 days.< Less
This basic workbook is especially designed for dance-fitness instructors who are teaching independently and are looking for ways to promote and market their classes. It can be used by those who teach... More > Zumba Fitness®, BodyJam®, Jazzercise®, Cardio Funk, Hip Hop, Groove, Salsaerobics, Dance Trance, Nia, Balletone®, Ballerobica, Tap to Burn or any other variety of dance-fitness classes. Containing lots of marketing ideas, strategies and action steps, this book will help you fill your classes and build your business.< Less
This marketing plan is designed for the Dance Studio Owner to promote their classes during the Halloween season. It is centered around four separate promotional events that take place the two weeks... More > prior to Halloween. You can use the plan without doing all four events, or even adapt the events to meet your needs. It includes step-by-step actions to market your events and your studio using online marketing methods such as Facebook, Twitter, Social Bookmarking, Pinterest, YouTube, Newsletters, Blog Posts, Event directories, press releases and more. It helps you have all your accounts in place before the event and reminds you of what needs to be done each day in order to maximize your online visibility and attract the community to your dance studio.< Less
This eBook is designed to give you some promotion ideas and online marketing strategies to help you promote your dance performance of the holiday favorite, “The Nutcracker.” It has ideas... More > for marketing as well as five specific promotional events that can take place the weeks prior to your performance, which can be adapted to fit your needs. It also includes step-by-step actions to market your events and your company using online marketing methods such as Facebook, Twitter, Social Bookmarking, Pinterest, YouTube, Newsletters, Blog Posts, Event directories, press releases and more.< Less
This guide will give you a basic introduction to using Twitter and specifically, using it to attract and engage with new students in your area. If you're wondering how to use Twitter to find new... More > students, what to tweet about, how to understand Twitter lingo or how to build your following on Twitter, this Guide will help you.
It also includes a very simple but effective 10-day plan with daily tasks broken down to help you get up and running on Twitter.
Independent dance instructors, Zumba fitness instructors, personal trainers and anyone else teaching classes and looking to increase their online presence can benefit from these tips and tasks. (eBook is in Adobe Digital Editions format. You can download that free on this page if you need it.)< Less
A simple guide for National Dance Day, to help you plan and promote your events. Includes basic tips along with press release sample, links to where you can submit your dance events and how to make... More > the most out of your event so your business benefits after it is over.< Less
Seven project ideas for dance studios to help them promote their business in their local community.
Keep your name in the local news as a caring, giving business that contributes to the community.... More > Use these volunteer projects to publicize your dance studio both on and off line, while generating positive press and good will in your community.< Less