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The Whale Vomit Method—2nd Edition (hardcover) By Kevin Dubrosky
Hardcover: $68.00
Prints in 3-5 business days
What's up with this book? Hard to say. I'm just looking at the back cover, hoping to get some idea of what's inside. It appears to be some kind of weird business book. Or marketing and advertising... More > book. I'm not really sure. I've heard it explains what $1,500 Sphynx kittens and four Swedish divorcees have in common, why Bob Barker has been lying to us about unicorns, and how Optimus Prime and Winnie-the-Pooh teach us a vital lessons on brand identity. Is there some sort of “new idea" behind this book? Transmogrification, from the sounds of it. Also Sperm Whale indigestion, and how deep sea gigantism is the best thing that every happened to Calvin Klein and Christian Dior. Also, why Ferrari is scared they’ve been selling too many cars, what you learn about risk from a 19-yr-old man who performed brain surgery on himself, and what a Martian Humanoid and the Earphone-Wearing Badlands Guardian can teach you about causal inferences.< Less
The Whale Vomit Method–2nd Edition (B&W) By Kevin Dubrosky
Hardcover: $75.14
Prints in 3-5 business days
1% of companies have the rare courage to make their stuff remarkable. They embrace the plural nature of perfection, and welcome a market holding the veto card. They're fixated and obsessed, and at... More > peace with a lopsided value proposition. They understand marketing isn't a shiny coat of paint on a rusted out shell, but must be baked into the DNA of your products and services. They've learned that pricing is a game. They carefully engineer scarcity and exclusivity, even where it's never existed before. They know what their clients want, and have found a way to peer at the world through eyes that are not their own. Their businesses are booming. And profitable. This book is about how to move your company from the 99% to the 1%, as quickly and easily as possible, using The Whale Vomit Method, no matter what business you're in. Which means it's time to introduce you to William. He’s waiting.< Less