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The Whale Vomit Method—2nd Edition (hardcover) By Kevin Dubrosky
Hardcover: $68.00
Prints in 3-5 business days
What's up with this book? Hard to say. I'm just looking at the back cover, hoping to get some idea of what's inside. It appears to be some kind of weird business book. Or marketing and advertising... More > book. I'm not really sure. I've heard it explains what $1,500 Sphynx kittens and four Swedish divorcees have in common, why Bob Barker has been lying to us about unicorns, and how Optimus Prime and Winnie-the-Pooh teach us a vital lessons on brand identity. Is there some sort of “new idea" behind this book? Transmogrification, from the sounds of it. Also Sperm Whale indigestion, and how deep sea gigantism is the best thing that every happened to Calvin Klein and Christian Dior. Also, why Ferrari is scared they’ve been selling too many cars, what you learn about risk from a 19-yr-old man who performed brain surgery on himself, and what a Martian Humanoid and the Earphone-Wearing Badlands Guardian can teach you about causal inferences.< Less
The Whale Vomit Method–2nd Edition (Sale) By Kevin Dubrosky
Hardcover: $77.06
Prints in 3-5 business days
Problemogue. You've been duped into thinking that volume of effort is a substitute for value. You're victimized by the iniquity of ubiquity. Your company is advertising as if it's still 1962. You... More > have a serious, undiagnosed lemming problem. Your company is screaming louder and louder, and your market is caring less and less. In the race to compete, you're becoming redundant. You're locked in price wars. You're scared of coloring outside of the lines, because no one told you the lines were imaginary. You're hemorrhaging marketing buys. You chalk up poor response to nebulous forces like "the bad economy," or "corrupt back-door deals." Your business is struggling. You're part of the 99%. On the other hand, a handful of companies get it right. 1% of companies have the rare courage to make their stuff remarkable. This book is about how to move your company from the 99% to the 1%, as quickly and easily as possible, using The Whale Vomit Method, no matter what business you're in.< Less