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Braindead Creative Help By Mike Crank, Trevor Shand
Paperback: $15.99
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It’s time to reinvent radio in a new age of audio entertainment. In the aftermath of radio station consolidation throughout the 90s and early 2000s, Production directors, DJs, Promotions... More > directors, and Programmers have been relying on unoriginal, insipid methods of running their stations (or ruining their stations). New technology has arrived that has put radio on the entertainment hit-list. Now, it’s time to create new radio that will not only keep fans listening, but will attract a whole new base of listeners. From the art of creative writing, producing and brand building to creating a viable internet presence and molding interesting on-air talent - Braindead Creative Help covers it all. Broadcasting professionals, students, commercial copywriters, sales executives, radio geeks, and even the corporate big-wigs will benefit from this no nonsense broadcasting handbook.< Less