Two Marketing references you can bet your next promotion on.
"Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on... More > advertising ever written.
"The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising succeeded where most ads failed.
All current models of ad writing and testing can be tracd to these 2 classic texts.
Your job security depends on getting the best possible return on your marketing investment. Your company's bottom line translates to sales from customers influenced by your ads.
This is a key reference for any and all marketers.
Get your copy today - and one for each of the marketing staff in your company. These authors can save your jobs and earn you that promotion and pay raise - if you apply what they present here.< Less
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Although “Scientific Advertising” was published in 1923, it is still as relevant today as it was 80 years ago. It is a must read book for anyone serious to improve his advertising skills.... More > In “Scientific Advertising”, Hopkins describes an advertising approach that is based on testing and measuring. It reveals a powerful and scientifically tested advertising system that is still sound and solid and needed for anyone entering the world of the advertising industry.
Read this classic advertising book because it will change your life, the same it changed the lives of so many famous and successful advertisers.
"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." - David Ogilvy< Less
Recommended by Jay Abraham and other top marketers, Claude Hopkins, Scientific Advertising is a must read for all advertisers, copywriters and direct marketers.
Recommended by Jay Abraham and other top marketers, Claude Hopkins, Scientific Advertising is a must read for all advertisers, copywriters and direct marketers.
This book explains, through numerous examples, how the art of painting has served as muse for advertising in terms of themes and composition. And argues that, in large measure, the current graphical... More > ads are direct heirs of pictorial art and find their inspiration in it. Knowing the patterns and techniques used in the pictorial world contributes to the seduction of the public understanding and in advertising. To learn these techniques, tables and advertisements are studied comparatively, analyzed the most representative genres such as portraiture, still life, landscapes and nudes, and identify the resources that the advertising has taken such as the eyes, posture... to suit your objectives and seduce the public.< Less
This book explains, through numerous examples, how the art of painting has served as muse for advertising in terms of themes and composition. And argues that, in large measure, the current graphical... More > ads are direct heirs of pictorial art and find their inspiration in it. Knowing the patterns and techniques used in the pictorial world contributes to the seduction of the public understanding and in advertising. To learn these techniques, tables and advertisements are studied comparatively, analyzed the most representative genres such as portraiture, still life, landscapes and nudes, and identify the resources that the advertising has taken such as the eyes, posture... to suit your objectives and seduce the public.< Less
