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28 results for "Advertising law"
Law & Advertising –Current Legal Issues for Agencies, Advertisers and Attorneys By Dean Fueroghne
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Law & Advertising (2007 Edition) is an essential tool for anyone involved in advertising or marketing. In today's consumer-oriented market, advertising professionals need (more than ever) to... More > understand the laws that influence their work. It covers the reasoning behind the laws and regulations that affect advertisers, agencies and attorneys.< Less
Advertising in the Digital Age By Nadim Basna
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This dissertation aims to explore and identify the issues facing traditional advertising models in today’s highly digital world, discover the solutions to these problems, and demonstrate how... More > these solutions can facilitate the production of more tailored and relevant advertising messages. This dissertation aims to investigate the contemporary advertising industry, illustrating the radical changes brought by the digital era. It will attempt to demonstrate the importance of the digital element, and explain why traditional agencies must evolve traditional models and adopt the new phenomena to facilitate the production of more relevant, successful, tailored advertising messages – ‘Hit’ Advertisements.< Less
From Russia with Love By Tom Law
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Author’s recommendation: “DO NOT PURCHASE THIS BOOK!” Tom Law gives us a peek into the honey web of mail-order brides from mother Russia. What is the force and momentum behind this... More > multi-million dollar business that started out with seedy advertisements in the back columns of our weekend newspapers and is now driven by slick software on the www? Is there still a seedy side? Why do so many people pin their hopes and dreams to finding their perfect soul-mate by electronic wizardry? Why are so many men making expensive journeys to Moscow and the Crimea? Is it the same old saga of the aging man prepared to fork out Dollars for a ten day whirlwind romance eventually creating a black hole in his bank account? Or do we indeed have fairytale endings with the formation of permanent, happy and lasting relationships? This is a research into this very question and results in some unexpected conclusions. A good read, funny and sad, but a true and perceptive look into the business of love.< Less
Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter By Dr. Robert C. Worstell, Claude C. Hopkins
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(1 Ratings)
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are... More > well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. The book is confined to establish fundamentals. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We hope that this book will throw some new lights on the subject. Claude C. Hopkins< Less
Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter By Dr. Robert C. Worstell, Claude C. Hopkins
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(1 Ratings)
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are... More > well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. The book is confined to establish fundamentals. If we enter any realms of uncertainty we shall carefully denote them. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. Get Your Copy Today!< Less
REAL ESTATE LAW AND SUBDIVIDED LANDS LAW By Brent DeWitt
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Real Estate Law and Lands Law is a 166 page, 8.5 x 11 book of Real Estate Law. It is completely indexed and searchable. It covers LICENSING OF PERSONS, ADMINISTRATION, REAL ESTATE REGULATIONS, THE... More > VACATION OWNERSHIP AND TIME-SHARE ACT OF 2004, REGULATION OF TRANSACTIONS, Disciplinary Action, REAL ESTATE RECOVERY PROGRAM, REVENUE, Out-of-State Land Promotions, BUSINESS AND PROFESSIONS CODE, “Dwelling” Defined, Real Property Loans, Claim of Exemption From Securities Qualification, Advertising of Loan – License Disclosure, Recordation of Trust Deeds, Assignments, Transactions in Trust Deeds and Real Property Sales Contracts, Grounds for Disciplinary Action & Real Estate Transfer Disclosure Statement Violations< Less
Zoonomia : Or the Laws of Organic Life, Volume I (Illustrated) By Erasmus Darwin
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“The want of a theory, deduced from such strict analogy, to conduct the practice of medicine is lamented by its professors; for, as a great number of unconnected facts are difficult to be... More > acquired, and to be reasoned from, the art of medicine is in many instances less efficacious under the direction of its wisest practitioners; and by that busy crowd, who either boldly wade in darkness, or are led into endless error by the glare of false theory, it is daily practised to the destruction of thousands; add to this the unceasing injury which accrues to the public by the perpetual advertisements of pretended nostrums; the minds of the indolent become superstitiously fearful of diseases, which they do not labour under; and thus become the daily prey of some crafty empyric.”< Less
Zoonomia : Or the Laws of Organic Life, Volume II (Illustrated) By Erasmus Darwin
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“The want of a theory, deduced from such strict analogy, to conduct the practice of medicine is lamented by its professors; for, as a great number of unconnected facts are difficult to be... More > acquired, and to be reasoned from, the art of medicine is in many instances less efficacious under the direction of its wisest practitioners; and by that busy crowd, who either boldly wade in darkness, or are led into endless error by the glare of false theory, it is daily practised to the destruction of thousands; add to this the unceasing injury which accrues to the public by the perpetual advertisements of pretended nostrums; the minds of the indolent become superstitiously fearful of diseases, which they do not labour under; and thus become the daily prey of some crafty empyric.”< Less
The Law of Attraction Can Kiss The Left Side of My Behind! (and that ain't no SECRET!) By Eva Ravenwood
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THE SECRET craze has reached absurd proportions. That's a good thing, if you are a Law of Attraction student on this plane this time. But what if you are not? What if your primary lesson is... More > totally different, not driven by merely what you can concoct with positive thinking and the other elements advertised and discussed ad nauseum in this marketing craze? A person might want to figure out what their true life lesson is, rather than wasting time with a group of concepts that are not appropriate for them. Eva Ravenwood talks about the problems with always looking for an easy fix.< Less
The Law of Attraction Can Kiss The Left Side of My Behind! (and that ain't no SECRET!) By Eva Ravenwood
Paperback: $9.50
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THE SECRET craze has reached absurd proportions. That's a good thing, if you are a Law of Attraction student on this plane this time. But what if you are not? What if your primary lesson is... More > totally different, not driven by merely what you can concoct with positive thinking and the other elements advertised and discussed ad nauseum in this marketing craze? A person might want to figure out what their true life lesson is, rather than wasting time with a group of concepts that are not appropriate for them. Eva Ravenwood talks about the problems with always looking for an easy fix.< Less