Search Results: 'Brand Management'

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191 results for "Brand Management"
Branding the Brands By Vikas Singla
Paperback: $9.99
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This book is a reference guide for brand managers who want to improve their company, product or service image in the market. It talks about the various pitfalls one should avoid, explains branding... More > and marketing terms in simple language with examples along with providing a branding framework which can be readily used and applied to existing and new brands.< Less
Branding the Brands By Vikas Singla
eBook (PDF): $2.49
Download immediately.
This book is a reference guide for brand managers who want to improve their company, product or service image in the market. It talks about the various pitfalls one should avoid, explains branding... More > and marketing terms in simple language with examples along with providing a branding framework which can be readily used and applied to existing and new brands.< Less
Celebrity Branding & Brand Endorsements: An Insight By Kisholoy Roy
eBook (ePub): $8.63
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This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of... More > celebrity endorsements and impact of celebrities on brands. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculties in the above areas.< Less
Celebrity Branding & Brand Endorsements: An Insight By KISHOLOY ROY
Paperback: $13.73
Ships in 3-5 business days
(1 Ratings)
This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of... More > celebrity endorsements and impact of celebrities on brands. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculties in the above areas.< Less
Celebrity Branding & Brand Endorsements: An Insight By KISHOLOY ROY
eBook (PDF): $7.19
Download immediately.
This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of... More > celebrity endorsements and impact of celebrities on brands. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculties in the above areas.< Less
Brand Fashioning. What brand managers can learn from fashion designers By Michel A. Jansen
eBook (PDF): $0.00
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(1 Ratings)
Brand fashioning is meant to challenge the existing paradigms on branding and to go beyond our current thinking on how to build strong brands. It gives a new and unexpected perspective on how to... More > build meaningful brands by deriving inspiration from the world of fashion. Because if there is one industry that has understood the concept of value creation, it is the fabulous world of fashion! In Brand Fashioning, the ‘secrets’ of the world’s best marketing machine are revealed!< Less
Brand Fashioning. What brand managers can learn from fashion designers By Michel A. Jansen
Paperback: $39.11
Ships in 3-5 business days
(1 Ratings)
Brand fashioning is meant to challenge the existing paradigms on branding and to go beyond our current thinking on how to build strong brands. It gives a new and unexpected perspective on how to... More > build meaningful brands by deriving inspiration from the world of fashion. Because if there is one industry that has understood the concept of value creation, it is the fabulous world of fashion! In Brand Fashioning, the ‘secrets’ of the world’s best marketing machine are revealed!< Less
Brand Smart By Vince Rogers
Paperback: List Price: $10.00 $8.50 You Save: 15%
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(1 Ratings)
The 30 concise but powerful articles that comprise Brand Smart will provide you with all of the essential knowledge needed to build a successful branding strategy. Brand Smart will provide you with... More > the tools and resources needed to build a first-class personal brand. It will also help you to develop a professional branding strategy that will elevate your organization high above the competition. The information found in Brand Smart will empower you with the basic knowledge that you need to build your brand, the advanced ideas that you need to gain a dominant brand presence and innovative concepts that will help you to rise above even the sharpest competition.< Less
Brand Smart By Vince Rogers
eBook (PDF): $0.00
Download immediately.
(2 Ratings)
The 30 concise but powerful articles that comprise Brand Smart will provide you with all of the essential knowledge needed to build a successful branding strategy. Brand Smart will provide you with... More > the tools and resources needed to build a first-class personal brand. It will also help you to develop a professional branding strategy that will elevate your organization high above the competition. The information found in Brand Smart will empower you with the basic knowledge that you need to build your brand, the advanced ideas that you need to gain a dominant brand presence and innovative concepts that will help you to rise above even the sharpest competition.< Less
Brand Camp By Tom Fishburne
Paperback: $17.41
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The first collection (2004) from Tom Fishburne's Brand Camp series. Includes over 80 cheeky marketing cartoons from 2002 to 2004. Brand Camp cartoons cover provocative business issues on marketing,... More > innovation, sustainability, design, and management. First drawn on the backs of Harvard Business School cases as a popular student strip and later emailed to a handful of colleagues at General Mills, Brand Camp has grown by word-of-mouth to reach thousands of marketers each week and appears regularly in blogs, web sites, and publications such as Brandweek, Market Leader, and the Asian Wall Street Journal.< Less