Search Results: 'Brand Positioning'

Search

×
×
×
×
82 results for "Brand Positioning"
SPECIAL REPORT ON THE NIGERIA MILK MARKET - 2009 EDITION By Positive Prognosis
eBook (PDF): $250.00
Download immediately.
SPECIAL REPORT ON THE NIGERIA MILK MARKET-2009 EDITION COVERING: -Country Analysis -Milk Market Size and Segmentation -Competitive Landscape -Market Forecast -Brand Profiles -Route To Market... More > Strategies -Closely Kept Secrets of the Industry< Less
Branding Matters By Jason VanLue
Paperback: $17.99
Ships in 3-5 business days
Branding Matters is a book about branding for small business. You see, branding matters. And it doesn't just matter for large corporations and organizations with fat budgets and a global reach. It... More > also matters for every small business and organization. What if, by implementing 5 simple strategies, you could increase your customer base, increase customer loyalty, empower your staff, reduce stress, and start achieving a positive cash flow in your business? No, it isn't crazy...it's branding. This book can show you how to create a lasting brand through proven, practical, and no-nonsense strategies. It's time to jumpstart your business. It's time to see why branding matters.< Less
The Brand Strategy Toolkit Hardcover By Carol Phillips, Judy Hopelain
Hardcover: $29.80
Ships in 6-8 business days.
Great brands can happen by accident, but long term success requires a plan. Build your plan with our new e-book, “The Brand Strategy Toolkit.” At last, everything you need to create a... More > brand strategy all in one place. Our new Brand Strategy Toolkit uses the same frameworks and models we use with clients and to teach students at University of Notre Dame and UC Berkeley. Each chapter tells you what you need to know, offers templates, and provides completed examples from our work with clients. There is a chapter devoted to each of these topics: Brand Audit, Profiling Customers and Understanding Targets, Defining Brand Benefits, Articulating the Long-Term Identity, Expressing the Brand, Crafting a Near-Term Positioning, Achieving Internal Alignment, and Activating the Brand. It’s never been more important to have a clear strategy for presenting your brand and making brand-right decisions. We wrote this book to help you achieve lasting competitive advantage through your brand.< Less
Brand Strategy Toolkit By Judy Hopelain and Carol Phillips
Hardcover: $30.02
Ships in 6-8 business days.
Frameworks and principles to create, manage and refresh a brand. Covers brand positioning, brand identity, brand expression, messaging. Includes examples and templates for applying the tools to your... More > business.< Less
"Me" Brand Awareness By Joel Martin
Paperback: List Price: $20.00 $17.00 You Save: 15%
Ships in 3-5 business days
(1 Ratings)
Proven strategies for your personal and company's branding that will get you where you want to be... faster! Includes how to produce effective press releases, logos, ads, elevator pitches, what it... More > takes to be fearless in business, the qualities of a successful personal brand and more.< Less
"Me" Brand Awareness By Joel Martin
eBook (PDF): $12.00
Download immediately.
Proven strategies for your personal and company's branding that will get you where you want to be... faster! Includes how to produce effective press releases, logos, ads, elevator pitches, what it... More > takes to be fearless in business, the qualities of a successful personal brand and more.< Less
CenterBrain Thinking...A practical guide to positioning your brand, product or service By Jim Ebel
eBook (ePub): $9.95
Download immediately.
(1 Ratings)
Being able to access both sides of his brain to simultaneously apply strategic and creative thinking was the way Jim Ebel positioned himself when he broke away from his corporate job, and went out on... More > his own as one of America's first positioning and branding consultants. Now, 20 years later, having launched over 170 new brands, products and services that today generate nearly $4 billion dollars in annual sales for his clients, Ebel lets you in on his secrets for creating positioning and branding success. In plain talk he leads you through a process that teaches you how to recognize a good idea using a simple 5-step method, how to develop positioning that meets the Three T's test, how to predict how big your idea will be using simple arithmetic, and how to launch your idea using inexpensive and often forgotten marketing tactics. He uses real-world examples from his actual experience. This book is written for the Chief Marketing Officer and the Small Business Owner. Makes a wonderful textbook.< Less
WAKE UP AND LIVE! By Dorothea Brande
Paperback: $18.99
Ships in 3-5 business days
A practical handbook for every man and woman who wants to find success and happiness in life. Simply written and easy to read, it shows you how to overcome the obstacles that are holding you down. It... More > will prove to you that the USE, not the quantity, of your brains is what counts most toward successful living. This book will help you reach your goals and achieve success through: profitable thinking; new personal standards; energy conservation; new speech habits; creative self-discipline; revitalized imagination; positive action.< Less
The Rangeland Avenger By Max Brand
Paperback: $10.99
Ships in 3-5 business days
(1 Ratings)
A Western. He gave them the same chance his brother got ... none at all. 'At once the blind anger faded from the eyes of Riley. By the weight of that first blow he knew that he had encountered a... More > worthy foeman, and by the position of Cartwright he could tell that he had met a confident one. The big fellow was perfectly poised, with his weight well back on his right foot, his left foot feeling his way over the rough ground as he advanced, always collected for a heavy blow, or for a leap in any direction. He carried his guard high, with apparent contempt for an attack on his body, after the manner of a practiced boxer. As for Riley Sinclair, boxing was Greek to him. His battles had been those of bullets and sharp steel, or sudden, brutal fracas, where the rule was to strike with the first weapon that came to hand. This single encounter, hand to hand, was more or less of a novelty to him, but instead of abashing or cowing him, it merely brought to the surface all his coldness of mind, all of his cunning.’< Less
The Rangeland Avenger By Max Brand
eBook (PDF): $2.55
Download immediately.
(1 Ratings)
A Western. He gave them the same chance his brother got ... none at all. 'At once the blind anger faded from the eyes of Riley. By the weight of that first blow he knew that he had encountered a... More > worthy foeman, and by the position of Cartwright he could tell that he had met a confident one. The big fellow was perfectly poised, with his weight well back on his right foot, his left foot feeling his way over the rough ground as he advanced, always collected for a heavy blow, or for a leap in any direction. He carried his guard high, with apparent contempt for an attack on his body, after the manner of a practiced boxer. As for Riley Sinclair, boxing was Greek to him. His battles had been those of bullets and sharp steel, or sudden, brutal fracas, where the rule was to strike with the first weapon that came to hand. This single encounter, hand to hand, was more or less of a novelty to him, but instead of abashing or cowing him, it merely brought to the surface all his coldness of mind, all of his cunning.’< Less