Search Results: 'Brand Positioning'

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134 results for "Brand Positioning"
Positioning FMCG Brands By Dr. Subho Chattopadhyay
Paperback: List Price: $20.00 $12.00 | You Save: 40%
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Like every nation, India also has a unique set of values, beliefs and customs which further vary from one region to another within the country itself. If a brand is able to reflect these values and... More > conform to the beliefs of the people, it is likely to experience a favourable impact on its brand acceptability and preference. For a brand manager handling FMCG brands in India, a market characterized by a unique blend of traditional values and modern approaches, it is a challenging task to develop and communicate a positioning concept in such a way that it conforms to the values and beliefs of the Indian consumers and matches their expectations and desires. Several studies, related to the positioning of multinational FMCG brands in the Indian market, have been conducted by the author to develop a broad understanding of the brand positioning strategies of MNCs dealing in FMCG brands in India and the factors affecting their positioning strategies. The present book is a compilation of a few of those studies.< Less
Financial Planner's Guide to Positioning & Branding for Marketing Success By Mark Laing
eBook (PDF): $21.81
Comprehensive Guide for Financial Planners on how to use marketing to effectively promote the practice and its advice. Explains how to apply the 5 "Ps" of marketing for clients and referral... More > sources. Details the key tools for creating effective marketing messages including the Client Value Proposition, the four primary positioning criteria, the Positioning Matrix, and how to complete the Positioning Statement. Provides strategies for clients and for referral sources.< Less
SPECIAL REPORT ON THE NIGERIA MILK MARKET - 2009 EDITION By Positive Prognosis
eBook (PDF): $250.00
SPECIAL REPORT ON THE NIGERIA MILK MARKET-2009 EDITION COVERING: -Country Analysis -Milk Market Size and Segmentation -Competitive Landscape -Market Forecast -Brand Profiles -Route To Market... More > Strategies -Closely Kept Secrets of the Industry< Less
Branding Matters By Jason VanLue
Paperback: $17.99
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Branding Matters is a book about branding for small business. You see, branding matters. And it doesn't just matter for large corporations and organizations with fat budgets and a global reach. It... More > also matters for every small business and organization. What if, by implementing 5 simple strategies, you could increase your customer base, increase customer loyalty, empower your staff, reduce stress, and start achieving a positive cash flow in your business? No, it isn't crazy...it's branding. This book can show you how to create a lasting brand through proven, practical, and no-nonsense strategies. It's time to jumpstart your business. It's time to see why branding matters.< Less
The Brand Strategy Toolkit Hardcover By Carol Phillips, Judy Hopelain
Hardcover: $29.80
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Great brands can happen by accident, but long term success requires a plan. Build your plan with our new e-book, “The Brand Strategy Toolkit.” At last, everything you need to create a... More > brand strategy all in one place. Our new Brand Strategy Toolkit uses the same frameworks and models we use with clients and to teach students at University of Notre Dame and UC Berkeley. Each chapter tells you what you need to know, offers templates, and provides completed examples from our work with clients. There is a chapter devoted to each of these topics: Brand Audit, Profiling Customers and Understanding Targets, Defining Brand Benefits, Articulating the Long-Term Identity, Expressing the Brand, Crafting a Near-Term Positioning, Achieving Internal Alignment, and Activating the Brand. It’s never been more important to have a clear strategy for presenting your brand and making brand-right decisions. We wrote this book to help you achieve lasting competitive advantage through your brand.< Less
Brand Strategy Toolkit By Judy Hopelain and Carol Phillips
Hardcover: $30.02
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Frameworks and principles to create, manage and refresh a brand. Covers brand positioning, brand identity, brand expression, messaging. Includes examples and templates for applying the tools to your... More > business.< Less
"Me" Brand Awareness By Joel Martin
Paperback: List Price: $20.00 $17.00 | You Save: 15%
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Proven strategies for your personal and company's branding that will get you where you want to be... faster! Includes how to produce effective press releases, logos, ads, elevator pitches, what it... More > takes to be fearless in business, the qualities of a successful personal brand and more.< Less
"Me" Brand Awareness By Joel Martin
eBook (PDF): $12.00
Proven strategies for your personal and company's branding that will get you where you want to be... faster! Includes how to produce effective press releases, logos, ads, elevator pitches, what it... More > takes to be fearless in business, the qualities of a successful personal brand and more.< Less
Brand Protection Guide By Ewbank Oliver
eBook (PDF): $8.99
If your brand is not protected online then there is very little to stop people causing damage to your reputation. Whether this be via Social Media or search results, it’s critical that you keep... More > control of your brand assets and position the conversation in your favour. Through this whitepaper we look at the best tactics for doing this, both internally and externally< Less
How Brand Yourself Online By BookLover
eBook (ePub): $3.99
Companies and organizations rise and fall on their personal branding. People want to do business with people, not computers. So even if we are at home by ourselves, we still follow each other on... More > Twitter, and friend each other on Facebook, and like each other on YouTube. We still want to feel connected. And yes, unfortunately for many, it's still a popularity contest. You'll be better positioned to promote your product, service, or yourself, once you understand why branding is so important. And don't worry, anyone can brand themselves online. If you jump right into advertising or marketing, and miss branding as foundational, then you may waste a lot of time and money. I'm here to help you avoid that. In this piece, I start simply, with foundational concepts, and then build upon the ideas, adding more details which you might find changes the picture for your situation. I've also purposefully limited the scope of this piece to branding. I cover marketing and more in subsequent pieces.< Less