Packed full of essential advice and information, this book gives the low down on the crucial aspects of business that every business owner needs to know, frommarket research to the legal issues... More > associated with business set up.The book also contains advice on market strategies and maximising profits.< Less
"Core competence an important business capability that gives it a competitive advantage, core product made from a business’s core competencies, but not for final consumer or... More > ‘end’ user. To be of commercial and profitable benefit to a business, a core competence should:
• provide recognizable benefits to consumers
• not be easy for other firms to copy, e.g. a patented design
• be applicable to a range of different products and markets.
"< Less
World trade is growing faster than world GDP – this is a key consequence of globalization. Trade barriers are being reduced and protectionist policies are no longer acceptable to the many... More > countries that believe in the free-trade concept. This means that companies must compete not only with domestic rivals but with competitors from across the globe.< Less
Create-Wealth Kinetizing is a WEALTH CREATION MANUAL designed to assist entrepreneurs and companies Leverage their existing energy (skills , competencies, reputation, organizational capabilities,... More > brand equities or past achievements) creating innovative products that contain values "customer-must-seek-after" which define new categories, sucategories or wealth-generating channels attune to consumer trends!< Less
Small and medium size businesses face increasingly complex challenges in today’s unpredictable economy. More than ever entrepreneurs and their teams must stick to what they know best, become... More > core competent and focussed to achieve leadership. Core competent businesses can navigate the ups and downs of changing economic climates and maintain leadership. Core competent businesses react and adapt to new challenges more efficiently than others. Core competent businesses show fundamental differences in the way they react to change. In Strategy for Small & Medium Size Businesses I illustrate and explain the process of developing strategies to sustain core competent and focussed teams. I also look at the strategic mix allowing businesses to gain and solidify their competitive positioning. The process takes the entrepreneurs on a new competitive front where strategic thinking takes the lead.< Less
In the first chapter Hilse speaks about “diversifying operational risks of domestic market behavior” and names some examples such as
- Taking business to business around the... More > globe
- Politics 2.0
- Tapping into the customer web
and more.
In the chapters following that called
- Who visited your website and when?
- Taking your business from local to global for a few thousand bucks
- Learning marketing from the porn industry
- Making your customers do the customer service themselves
- What makes corporate blogging important?
- Corporate online reputation management
- Search engine optimization (SEO)
- Customer information management (CRM)
he applies the conventional “business strategy” approach and describes methods, how to incorporate them into existing strategies and some of the things to keep in mind when doing so.
Chapters are enriched with a real life example from the assignments Hilse completed around the world and are very fun to read and easy to comprehend.< Less
