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21 results for "CMO"
Protection From Brand Infection By CMO Council
eBook (PDF): $199.00
The new Protection from Brand Infection report explores the degree to which senior global marketers are sensitized to, and concerned about, brand hijacking, product piracy, cyber fraud, and other... More > Internet reputation risks, and it quantifies the impact these incidents are having on brand trust, confidence, credibility and affinity among consumers, channels and business partners. Through both enterprise and consumer research, it also identifies best practices for pre-empting digital and/or physical counterfeiting and containing or mitigating the resulting damage to bruised or battered brands. The full report includes conversations with leading global marketers about the strategies and effectiveness of resources, solutions, and services being employed in the both the detection and protection of brand infection worldwide.< Less
CMO Guide V5 By Bizible
Hardcover: $14.40
Prints in 3-5 business days
This guide covers the ins and outs of B2B marketing attribution for CMOs, including why multi-touch and omni-channel attribution are key to accurate measurement.
5 Surprising Advantages Of Your Outsource CMO By William Exchange
eBook (PDF): $0.00
For smaller businesses that are looking into marketing options, outsourcing is a great solution. Though, if you already have a Chief Marketing Officer (CMO), you will need to evaluate the marketing... More > department. Outsourcing your CMO position can give you more flexibility to achieve your goals. You can trim payroll costs and eliminate one of the biggest challenges that most businesses face attracting more customers or clients. As with any service, it is important to define your goals before contacting a marketing company. You should know exactly what you want to get out of their services. Outsourcing does not need to be a negative word. It can dramatically change the way that a business operates while helping drum up new business. You can get affordable Digital Marketing services from Local SEO company in Dillon, CO and can increase your visibility and rankings in search results. To know more details please visit here https://advdms.com/seo-services-dillon< Less
The Chief Marketing Officer Journal - Volume I By William L. Koleszar
Paperback: List Price: $49.75 $44.78 | You Save: 10%
Prints in 3-5 business days
(1 Ratings)
ABOUT THE CMO JOURNAL (Paperback Edition): Despite the uniqueness of the role played by the Chief Marketing Officer in terms of both organizational impact and complexity of leadership challenge,... More > researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. Contributors for the inaugural issue include: David Aaker (UC Berkeley), David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.< Less
The Chief Marketing Officer Journal - Volume I By William L. Koleszar
Hardcover: $89.75
Prints in 3-5 business days
ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving... More > practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.< Less
The Chief Marketing Officer Journal - Volume I By William L. Koleszar
Paperback: $89.75
Prints in 3-5 business days
(1 Ratings)
ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving... More > practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.< Less
5 Generations Original Family Portraits By Christopher M Olsen
Paperback: $24.50
Prints in 3-5 business days
(1 Ratings)
Christopher M Olsen understands portraiture broadly as he renders his extended family in action and in finely honed portraits. His notion is to capture the narrative of life as well as likeness of... More > the person. He uses color and pattern to augment his family’s stories which you will see are stories we all share. 42 paintings reproduced.< Less
The Power of Role By Richard L. Routh
Paperback: $19.95
Prints in 3-5 business days
Teaches senior business managers how to function and thrive at the executive leadership level through a thorough and constructive understanding of how positive corporate politics should be managed.... More > It is a good tutorial for those who wish to become C-Level executives and a great "How-to" book on how to effectively "manage up" into the corporate executive ranks. Many view corporate politics from the dark-side. This book shows the way to develop a practical, workable, corporate political philosophy that is both refreshingly positive and powerful in its effectiveness. You will learn how to increase your self-respect and the respect of others as you become a skilled corporate political artisan. This “how-to” book gives you a practical roadmap to becoming a master at corporate politics.< Less
We Don't Build Cars; The Art of Sustained Competitive Improvement in the Drug and Medical Device Industries By William Botha
Paperback: $24.99
Prints in 3-5 business days
(1 Ratings)
An incisive and value-packed insight into the practical application of the Toyota Production System (or Lean) within the biopharmaceutical, pharmaceutical and medical devices industries. Written by... More > a gifted trainer and leader in the niche, it is filled with tricks and traps on how best to navigate the treacherous minefield of regulations while generating significant and sustained benefit to the business and the patient. The Leanership model; integrating dynamic leadership behaviors with robust control systems and effective TPS tools, is described within the covers. The author, as a result of his time as a leader, manager, trainer and consultant is able to tell relevant personal stories to illuminate the key concepts and philosophies that will enable the reader to replicate his results. Illustrated with profound quotes from world leaders and salted with a quirky sense of humor, this treasure of a work is an easy, fast read.< Less
How to Build Corporate Politcal Capital--For New Executives By Herman S. Ferreira & Richard L. Routh
Paperback: $19.95
Prints in 3-5 business days
This book teaches new executives (and those who want to be executives in the future) how to thrive in the world of executive corporate policial communication. An excellent tutorial on how to manage... More > up into the executive ranks.< Less

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Referral Mastery Referral Mastery By Joe Stumpf
Paperback: $13.32
 
 
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