Search Results: 'CPGs'

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4 results for "CPGs"
Chapter 14: Evidence Based Medicine and Clinical Practice Guidelines By Robert Hoyt, William Hersh
eBook (PDF): $2.99
Chapter 14 discusses the importance of evidence when making any medical decision. Clinicial practice guidelines are roadmaps to the best treatment of medical disorders, based on the best evidence.... More > Chapter sections include Introduction, Importance of EBM, Evidence Pyramid, Risk Measures and Terminology, Limitations of the Medical Literature and EBM, Evidence Based Health Informatics, EBM Resources, Clinical Practice Guidelines, Developing CPGs, Barriers to CPGs, Initiating CPGs, CPG Example, Electronic CPGs, CPG Resources, Recommended Reading and Future Trends< Less
The GameChanger Manifesto By Larry Popelka
Paperback: $12.95
Prints in 3-5 business days
The consumer products game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to creating and... More > building brands has changed. You don’t need a big budget to win anymore. But you do need a new approach. We helped build and revitalize over 25 new brands, and we are out to change the consumer products industry. Read the Manifesto, and join our revolution.< Less
GameChanger Manifesto By Larry Popelka
Hardcover: $29.95
Prints in 3-5 business days
The consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to... More > creating and building brands has changed. You don’t need a big budget to win anymore. But you do need a new approach. Author Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek. The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market.< Less
Moneyball Marketing By Larry Popelka
Hardcover: $29.95
Prints in 3-5 business days
Learn how Amazon.com, Apple Computer, Glaceau Vitamin Water, Proactiv Solution, Netflix and others used Moneyball Marketing tactics to out-market competitors with ad budgets several times their size.... More > Like the "Moneyball" movie, Moneyball Marketing is all about redefining your metrics - to find higher-impact, under-valued approaches. Instead of measuring GRPs, reach and frequency, successful marketers today need to focus on conversion rates, retention rates and revenue per customer. Moneyball Marketing combines these new metrics with low-cost, iterative testing of alternative marketing tactics. It utilizes techniques from the best approaches in Online Marketing, Direct Response, and MMA/MMM models. Changes in consumer behavior have reduced the impact of many traditional marketing tools like TV, print and radio. To maximize marketing ROI, companies must dramatically reinvent their marketing programs.< Less