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22 results for "Cassone"
The message is the medium By Paola Cassone
Paperback: $35.23
Prints in 3-5 business days
The quest for the 'holy Grail' of media effectiveness and Return on Media Investments has missed the spot entirely. Media effectiveness is not a function of the carrier (medium), but primarily of the... More > code (message) and subsequently of the relative and absolute target audience reach. The #1 step in successful advertising is providing your potential consumers with a commercial interesting enough to make them watch it at least once. The #2 step in successful advertising is identifying the medium (or media mix) with the highest possible reach of your potential consumers. Effective reach is the name of the game advertisers are in. They should focus on how to get the effect and never, ever compromise on the reach. If this seems very straightforward, think again: more than 50% of commercials is not interesting enough or does not reach enough audience. In this book I take you into the depths of effect and efficiency of media spending, and give you practical advice on how to successfully manage your media budget.< Less
The message is the medium By Paola Cassone
eBook (PDF): $44.00
The quest for the 'holy Grail' of media effectiveness and Return on Media Investments has missed the spot entirely. Media effectiveness is not a function of the carrier (medium), but primarily of the... More > code (message) and subsequently of the relative and absolute target audience reach. The #1 step in successful advertising is providing your potential consumers with a commercial interesting enough to make them watch it at least once. The #2 step in successful advertising is identifying the medium (or media mix) with the highest possible reach of your potential consumers. Effective reach is the name of the game advertisers are in. They should focus on how to get the effect and never, ever compromise on the reach. If this seems very straightforward, think again: more than 50% of commercials is not interesting enough or does not reach enough audience. In this book I take you into the depths of effect and efficiency of media spending, and give you practical advice on how to successfully manage your media budget.< Less
Look at This By Brian Casson
Paperback: $10.30
Prints in 3-5 business days
stuff i did for class
Look at This By Brian Casson
eBook (PDF): $0.00
stuff i did for class
The History of the Telephone By Herbert Newton Casson
Paperback: List Price: $8.12 $4.06 | You Save: 50%
Prints in 3-5 business days
This history of the telephone chronicles the development of the electrical telephone, and includes a brief review of its earlier predecessors.Before the invention of electromagnetic telephones,... More > mechanical acoustic devices existed for transmitting speech and music over a distance greater than that of normal direct speech. The earliest mechanical telephones were based on sound transmission through pipes or other physical media. The acoustic tin can telephone, or lover's phone, has been known for centuries. It connects two diaphragms with a taut string or wire, which transmits sound by mechanical vibrations from one to the other along the wire (and not by a modulated electric current). Excerpt from: https://en.wikipedia.org/wiki/History_of_the_telephone Hint: You can preview this book by clicking on "Preview" which is located under the cover of this book.< Less
Mother e altri racconti By Paola Cassone
Paperback: $15.00
Prints in 3-5 business days
Racconti lunghi e brevi, storie d'amore e di vita. Fantasie sull'orlo dei sogni, ispirate dalla memoria o dalle cazoni di cui portano il titolo.
Mother e altri racconti By Paola Cassone
eBook (PDF): $9.47
Racconti lunghi e brevi, storie d'amore e di vita. Fantasie sull'orlo dei sogni, ispirate dalla memoria o dalle cazoni di cui portano il titolo.
Il cibo che non c'è By Paola Cassone
eBook (PDF): $9.53
Milano, Austin, Roma, Tokyo. E’ il percorso di una vita in cerca di qualcosa di inafferrabile, come il sapore di un cibo che esiste solo nella memoria. Ma nel 2010 anche la memoria può... More > diventare materia.< Less
Lo Sfigario di Bree Gionas By Paola Cassone
eBook (PDF): $9.53
Milano, anno 2000. La crisi di una relazione scatena un viaggio avventuroso e pieno di pericoli nel mondo dei single della generazione X, arricchito dalla dimensione del sesso virtuale e dai colpi di... More > scena dell'analisi junghiana. Riuscirà la nostra eroina, donna in carriera obbligata, a sopravvivere nella giungla cibernetica e metropolitana?< Less
Lo Sfigario di Bree Gionas By Paola Cassone
Paperback: $15.00
Prints in 3-5 business days
Milano, anno 2000. La crisi di una relazione scatena un viaggio avventuroso e pieno di pericoli nel mondo dei single della generazione X, arricchito dalla dimensione del sesso virtuale e dai colpi di... More > scena dell'analisi junghiana. Riuscirà la nostra eroina, donna in carriera obbligata, a sopravvivere nella giungla cibernetica e metropolitana?< Less

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By His Mercy By His Mercy By Tricia Walz
Paperback: $15.00
 
 
 
 
 
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My Wars My Wars By Richard Bushong
Paperback: $14.36
 
 
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Birth Log Book Birth Log Book By Emily Rumsey
Paperback: $20.00