Search Results: 'Consumer Behavior'

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61 results for "Consumer Behavior"
A Study on Consumer Buying Behavior for Paris Gallery in the UAE By Farrukh Khan
eBook (PDF): $37.50
The marketing and retailing of luxury branded goods is a somewhat different prospect as compared to the marketing and retailing of the so called “regular” or “ordinary”... More > consumer goods. Emotions and passion are often an important consideration in the love affair between consumers and branded luxury goods, which are not essential for a consumer from a utilitarian perspective. This report presents the results of a study that was undertaken for Paris Gallery in order to examine the consumer buying behavior of UAE consumers.< Less
A Study on Consumer Buying Behavior for Paris Gallery in the UAE By Farrukh Khan
Paperback: $74.70
Prints in 3-5 business days
The marketing and retailing of luxury branded goods is a somewhat different prospect as compared to the marketing and retailing of the so called “regular” or “ordinary”... More > consumer goods. Emotions and passion are often an important consideration in the love affair between consumers and branded luxury goods, which are not essential for a consumer from a utilitarian perspective. This report presents the results of a study that was undertaken for Paris Gallery in order to examine the consumer buying behavior of UAE consumers.< Less
Consumer Behaviour By Brajendra Gupta
Paperback: $10.00
Prints in 3-5 business days
The book Consumer Behavior (Understand your consumer to serve them better) has been written for BBA, B.Com MBA students and covers almost a very vast area of Consumer study. It has been written in a... More > easy language which is quiet easy to understand and explain for Teachers as well as students. This Book contains eight chapters which are written by eight different Authors. It explains fundamentals of subjects in a simple language. It is more connected to the real world which makes this book interesting. It clearly explains about consumers, cue’s and driver which are driving them, changing taste & preferences of consumers, consumer expectation & perception.< Less
The Effects of Product Scarcity and Exclusivity on Consumer Behavior in Women by Age Group By Hannah Jane Watkins
Hardcover: $21.83
Prints in 3-5 business days
This thesis expands what has been found in previously conducted research by exploring if product scarcity and exclusivity affects consumer decisions and attitudes differently for women above and... More > below the age of 30. Factors of influence that will be explored include price and perceived value, availability types, credibility and trust, and messaging.< Less
Commercializing Consumer Engagement By Robert J Yurkovic
Paperback: $18.96
Prints in 3-5 business days
2nd Edition - The healthcare industry did not change overnight, but it changed in a big way. Healthcare Insurance Payers and Medical Providers want to retain customers and lower costs by engaging... More > consumers. If you want to engage consumers, you must embrace and adopt B2C principles. An authoritative source for understanding consumers and your business with regard to a consumer-centric model required for engagement. By connecting the business and consumers with meaningful, coordinated interactions and consistent communications, a foundation can be established for engagement programs to flourish. We will look at how consumers think, how to connect with them and build trust, how to build experiences, and how to engage them. For consultants, health insurers, pharmaceuticals, medical providers, academia, and health services companies.< Less
INVESTIGATING FACTORS INFLUENCE CONSUMERS’ REPURCHASE INTENTIONS TOWARD MYDIN HOUSE BRANDS: AN APPLICATION OF THE THEORY OF PLANNED BEHAVIOR By Fikri Harun
eBook (PDF): $5.00
Measures of customers' repurchase intentions have become common in marketing research, particularly since long-term relations with customers are stressed as an important goal. Focusing on... More > consumers‟ repurchase intentions toward Mydin house brands and using the theory of planned behavior as its basis, this study investigated the relationships among attitude toward behavior, subjective norm, perceived behavioral control, and intentions, besides to determine which factor is most influential on repurchase intentions. Data were collected from 181 Mydin customers who have ever bought Mydin house brand products. Analysis of the data indicates that most of respondents intent to repurchase Mydin house brands. These intentions strongly drive by attitude toward the behavior, followed by subjective norm, and lastly perceived behavioral control. Meaning that, consumers who have ever bought Mydin house brands have favorable evaluation of purchasing Mydin house brands based on their experiences.< Less
Sales Psychology 101: Paradaptive Intelligence ~ The Grand Unifying Theory of Adaptation, Consumer Behavior and Sales. By Scott Syverson
Paperback: $31.99
Prints in 3-5 business days
Sales Psychology 101: Paradaptive Intelligence ~ The Grand Unifying theory of Adaptation, Consumer Behavior and Sales introduces the Paradaptive Intelligence model to the business world by examining... More > the most basic of activities – a transaction. Transactions require two things: the something and a person. This revolutionary theory examines, explains, and organizes all human decisions and behaviors by the emotions that control them. Through this model you will learn that emotions are the engine of adaptation and are incredibly precise instruments – they occur in a precise order and each must be satisfied in a unique and specific way. This same process also controls the formation of relationships. Users of the Paradaptive Intelligence model will be able to predict the DNA encoded behaviors of prospects with 100% accuracy across 98% of the earth’s population. This makes Sales Psychology 101 the most important book written on business in the last 200 years….and the next 500.< Less
Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry By Robert J. Yurkovic
eBook (ePub): $8.99
The healthcare industry did not change overnight, but it changed in a big way. Healthcare Insurance Payers and Medical Providers want to retain customers and lower costs by engaging consumers. If... More > you want to engage consumers, you must embrace and adopt B2C principles. An authoritative source for understanding consumers and your business with regard to a consumer-centric model required for engagement. By connecting the business and consumers with meaningful, coordinated interactions and consistent communications, a foundation can be established for engagement programs to flourish. We will look at how consumers think, how to connect with them and build trust, how to build experiences, and how to engage them. For consultants, health insurers, pharmaceuticals, medical providers, academia, and health services companies.< Less
Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry By Robert J. Yurkovic
Paperback: $18.96
Prints in 3-5 business days
The healthcare industry did not change overnight, but it changed in a big way. Healthcare Insurance Payers and Medical Providers want to retain customers and lower costs by engaging consumers. If you... More > want to engage consumers, you must embrace and adopt B2C principles. An authoritative source for understanding consumers and your business with regard to a consumer-centric model required for engagement. By connecting the business and consumers with meaningful, coordinated interactions and consistent communications, a foundation can be established for engagement programs to flourish. We will look at how consumers think, how to connect with them and build trust, how to build experiences, and how to engage them. For consultants, health insurers, pharmaceuticals, medical providers, academia, and health services companies< Less
Pester Power Consumer Behaviour among Kids and Its Impact on Family Buying By Hari Sundar G
Paperback: $19.97
Prints in 3-5 business days
William Wordsworth’s immortal line “The kid is the father of man” seems to take a new meaning in the consumption driven India. The same adage could be viewed from a different angle... More > in the modern days as “The consumption driving kid is the father of man” It is under this idea that this humble research was started after the researcher had an opportunity to view the pestering of some kids and the process of research was kicked off. 1.1 PESTER POWER – AN OVERVIEW Kids have become consumers at younger ages, and a variety of influences and experiences shape their consumer habits. Of particular interest and concern are factors that affect their food- and nutrition-related decisions and behavior. Many factors interplay to affect kids and teenage youths' consumer decision making skills and behavior that can directly influence their dietary choices and eating patterns. The family has been identified as one of the most influential environmental factors affecting food- and< Less

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