Search Results: 'Content Strategy'

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279 results for "Content Strategy"
The Content Multiplier By JUI MING CHANG
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The Content Multiplier A proven comprehensive 90 day strategy for consistently creating 100% unique content, re-purposing that content into many different formats and then distributing that content... More > to a wide variety of WEB 2.0 type properties!< Less
The Content Graph By Bruce May
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The Content Graph helps explains how content behaves in an online environment. Understanding that behavior is essential for creating effective social marketing strategies. Knowingly or not, we are... More > all acting like media companies, broadcasting our ideas, attitudes, beliefs, opinions and sharing intimate details of our lives to an ever growing circle of contacts. Six degrees of separation are condensing down as our personal reputations become knowable in a global village that is getting smaller every day as our own communities expand beyond the ordinary boundaries that used to define family and friends. This means that we all need media training, and lots of it. The distinction between media professional and amateur continues to blur. Communications technologies have forever changed how human beings collect and share knowledge and information. Understanding the implications of these changes is crucial to successfully living and working in the twenty-first century.< Less
Facebook Page Marketing: Content Strategies for Real Estate By Stacey Harmon
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If you are a real estate agent who is ever at a loss for what to post on your Facebook business page, this book is for you. Facebook Page Marketing: Content Strategies for Real Estate is cholk full... More > of specific content ideas and is the only guide focused on strategies and status updates specifically for real estate business pages. Learn the foundation of great content strategy on Facebook and get inspired by the 125+ ideas and examples you'll find inside. It's an essential part of what you need to make your Facebook business page a success.< Less
Making Money With Minecraft Content By Jioge
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For far too long, Minecraft content producers have been wandering through the dark when it comes to making money off that content! That era has ended starting with this Free eBook. Learn how to... More > output Minecraft content, implement tons of monetizing strategies into that content, and gain confidence in your content production so that you can achieve success!< Less
The Big Book of Content Marketing By Andreas Ramos
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80% of your online advertising does not reach your audience. People delete cookies and block ads. How can you reach your audience? There is a new way. Your audience wants useful information. If... More > it’s useful, they will share it. Use content marketing to give your audience what it wants. Based on real-world experience with Fortune 500s and Silicon Valley startups, this book covers: • How Content Marketing fits into your marketing • How to build your Content Marketing strategy • Use Influencer Marketing to distribute your content • Use SEO and PPC with your Content Marketing • Metrics, tracking, and business goals for Content Marketing< Less
Get Content. Get Customers. By Newt Barrett, Joe Pulizzi
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The eBook, Get Content.Get Customers., is designed as a concise & practical guide to the brand new world of content marketing. It's an abbreviated version of their 2008 print version, to be... More > released in early 2008. Readers can expect to learn the following: •The 3 reasons traditional marketing isn’t working •Content marketing is the biggest industry you’ve never heard of •What content marketing really is and why it is important •Why you must now think like a publisher today •The 11 biggest benefits of content marketing •The seven deadly sins of content marketing •What Best Buy, MindJet, and ThomasNet are doing to drive business through the use of great content •What specific methods you should use to implement your content strategy now< Less
DITA Metrics 101: The Business Case for Intelligent Content By Mark Lewis
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You've probably read articles or papers that proclaim the benefits of moving your content to DITA: accuracy, consistency, increased productivity, reduced authoring times, etc. But you need to know... More > by how much. How much savings? How much increased productivity? How much for YOUR project, YOUR content? What is YOUR project going to cost with DITA and content reuse? How do you track the success of the project? Because yours is different from everyone else's. DITA Metrics 101 can help you answer those questions. Follow the steps in this book to create custom models that estimate the cost of your content in DITA and the cost of your new processes that support the DITA content lifecycle. Then, use these models to predict the cost of your documentation project. Compare your current costs to your costs using DITA. That difference is your savings and you'll likely find that this number alone can be used justify to justify switching to DITA and structured content.< Less
Enterprise Content Management (ECM): High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors By Kevin Roebuck
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Enterprise Content Management (ECM) is a formalized means of organizing and storing an organization's documents, and other content, that relate to the organization's processes. The term encompasses... More > strategies, methods, and tools used throughout the lifecycle of the content. This book is your ultimate resource for Enterprise Content Management (ECM). Here you will find the most up-to-date information, analysis, background and everything you need to know. This book explains in-depth the real drivers and workings of Enterprise Content Management (ECM). It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Enterprise Content Management (ECM) with the objectivity of experienced professionals.< Less
Seven Strategies in Social Marketing By Bruce May
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Explore seven social marketing strategies that can be combined to create your own customized social marketing plan. The ability to build and maintain your own audience gives your organization... More > tremendous power to build and nurture relationships with all your stakeholder groups. Members become more connected. Customers become more engaged. The community at large has greater brand awareness and real understanding of what your organization does and the value it brings to the community.< Less
Web Content Management Systems (WCMS): High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors By Kevin Roebuck
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A web content management system (WCMS) is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming... More > languages or markup languages to create and manage website content with relative ease. A robust WCMS provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation. This book is your ultimate resource for Web Content Management Systems (WCMS). Here you will find the most up-to-date information, analysis, background and everything you need to know. This book explains in-depth the real drivers and workings of Web Content Management Systems (WCMS). It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Web Content Management Systems (WCMS) with the objectivity of experienced professionals.< Less