Search Results: 'Content Strategy'

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325 results for "Content Strategy"
The Content Multiplier By JUI MING CHANG
eBook (PDF): $1.66
The Content Multiplier A proven comprehensive 90 day strategy for consistently creating 100% unique content, re-purposing that content into many different formats and then distributing that content... More > to a wide variety of WEB 2.0 type properties!< Less
The Content Graph By Bruce May
Paperback: List Price: $14.95 $12.71 | You Save: 15%
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The Content Graph helps explains how content behaves in an online environment. Understanding that behavior is essential for creating effective social marketing strategies. Knowingly or not, we are... More > all acting like media companies, broadcasting our ideas, attitudes, beliefs, opinions and sharing intimate details of our lives to an ever growing circle of contacts. Six degrees of separation are condensing down as our personal reputations become knowable in a global village that is getting smaller every day as our own communities expand beyond the ordinary boundaries that used to define family and friends. This means that we all need media training, and lots of it. The distinction between media professional and amateur continues to blur. Communications technologies have forever changed how human beings collect and share knowledge and information. Understanding the implications of these changes is crucial to successfully living and working in the twenty-first century.< Less
Making Money With Minecraft Content By Jioge
eBook (ePub): $0.00
For far too long, Minecraft content producers have been wandering through the dark when it comes to making money off that content! That era has ended starting with this Free eBook. Learn how to... More > output Minecraft content, implement tons of monetizing strategies into that content, and gain confidence in your content production so that you can achieve success!< Less
The Big Book of Content Marketing By Andreas Ramos
Paperback: $20.56
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80% of your online advertising does not reach your audience. People delete cookies and block ads. How can you reach your audience? There is a new way. Your audience wants useful information. If... More > it’s useful, they will share it. Use content marketing to give your audience what it wants. Based on real-world experience with Fortune 500s and Silicon Valley startups, this book covers: • How Content Marketing fits into your marketing • How to build your Content Marketing strategy • Use Influencer Marketing to distribute your content • Use SEO and PPC with your Content Marketing • Metrics, tracking, and business goals for Content Marketing< Less
Get Content. Get Customers. By Newt Barrett, Joe Pulizzi
eBook (PDF): $0.00
The eBook, Get Content.Get Customers., is designed as a concise & practical guide to the brand new world of content marketing. It's an abbreviated version of their 2008 print version, to be... More > released in early 2008. Readers can expect to learn the following: •The 3 reasons traditional marketing isn’t working •Content marketing is the biggest industry you’ve never heard of •What content marketing really is and why it is important •Why you must now think like a publisher today •The 11 biggest benefits of content marketing •The seven deadly sins of content marketing •What Best Buy, MindJet, and ThomasNet are doing to drive business through the use of great content •What specific methods you should use to implement your content strategy now< Less
Qualitative Content Analysiss By Philipp Mayring
eBook (PDF): $0.00
The central idea of Qualitative Content Analysis is to start from the methodological basis of Quantitative Content Analysis (cf. chapter 3.1) but to conceptualize the process of assigning categories... More > to text passages as a qualitative-interpretive act, following content-analytical rules (will be further explained in chapter 4 and 6). In this respect, the Qualitative Content Analysis is a mixed methods approach: assignment of categories to text as qualitative step, working through many text passages and analysis of frequencies of categories as quantitative step. we formulate strict content-analytical rules for the whole process and for the specific steps of analysis. In this respect, our approach is dedicated to the common research criteria approach formulated above. Even if qualitatively oriented studies often work with small samples, with single case studies, they have to describe and give arguments for the sample size and sampling strategy.< Less
Qualitative Content Analysiss By Philipp Mayring
eBook (PDF): $0.00
The central idea of Qualitative Content Analysis is to start from the methodological basis of Quantitative Content Analysis (cf. chapter 3.1) but to conceptualize the process of assigning categories... More > to text passages as a qualitative-interpretive act, following content-analytical rules (will be further explained in chapter 4 and 6). In this respect, the Qualitative Content Analysis is a mixed methods approach: assignment of categories to text as qualitative step, working through many text passages and analysis of frequencies of categories as quantitative step. we formulate strict content-analytical rules for the whole process and for the specific steps of analysis. In this respect, our approach is dedicated to the common research criteria approach formulated above. Even if qualitatively oriented studies often work with small samples, with single case studies, they have to describe and give arguments for the sample size and sampling strategy< Less
Content Marketing Loophole for Financial Professionals By Steve Miller
eBook (ePub): $0.00
Want Better Conversions from Your Lead Generation Content? Then Cut the Gimmicks and Keep it Simple! Ignore Articles with Titles Like, “the 5 Steps to Writing Sales... More > Content”… …and Stop Trying to Dupe Your Customers This publication is equal parts rant, a course on content marketing and a public service announcement (that will hopefully influence the publishing of financial service content useful to the world). • Content that sells • Content that encourages subscribers • Content that energizes evangelist for the brand • Content that gets shared • Content that has a better chance of going viral This simple strategy takes what has worked for financial advisors since the first real estate agent used the newspaper to publish content to sell property to his prospects. Content marketing doesn’t have to be complicated or paralyzing. And this guide helps you establish a foundation in your marketing strategy to build on for future growth, establishing your brand identity and position in the market.< Less
6 Surprisingly Effective Ways to Content Creation By Raul Madsen
eBook (ePub): $1.99
Once a need for a certain type of content has been identified, an individual known as the "Author" is responsible for developing the content which will meet that need. When the content is... More > in this stage of its life cycle, it is said to be in the "Creation Phase" of the Content Management process. With this ebook discover: - 3 best practices for content creation - Simple steps to content creation - Insane but true things about content creation - And More GRAB A COPY TODAY!< Less
DITA Metrics 101: The Business Case for Intelligent Content By Mark Lewis
Paperback: $24.95
Prints in 3-5 business days
You've probably read articles or papers that proclaim the benefits of moving your content to DITA: accuracy, consistency, increased productivity, reduced authoring times, etc. But you need to know... More > by how much. How much savings? How much increased productivity? How much for YOUR project, YOUR content? What is YOUR project going to cost with DITA and content reuse? How do you track the success of the project? Because yours is different from everyone else's. DITA Metrics 101 can help you answer those questions. Follow the steps in this book to create custom models that estimate the cost of your content in DITA and the cost of your new processes that support the DITA content lifecycle. Then, use these models to predict the cost of your documentation project. Compare your current costs to your costs using DITA. That difference is your savings and you'll likely find that this number alone can be used justify to justify switching to DITA and structured content.< Less